The first of The Drum’s regular search supplements takes a look at how developments at Google, social search and the growth of mobile are all impacting on search marketing. This supplement covers the following:
A round-up of key issues for search marketers.
A look at the recent AdWords overhaul and its implications for search.
Kieran Bass, SEO director at STEAK, discusses the role of content in the future of search.
A changing marketplace
What do changes to Google Shopping mean for online retailers?
Net Media Planet’s paid search campaign for Papa John’s Pizza.
A cross-section of the industry offer their views on SEO and PPC trends, including how to meet the multi-platform challenge.