The Scottish Government and Road Safety Scotland (part of Transport Scotland) have joined forces with Formula 1 racing driver David Coulthard for their latest national road safety campaign.
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Thomas Cook has today announced the launch of a digital advisory board (DAB), with the aim to develop the strategy and capability of the travel group.
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Virgin Atlantic has today unveiled its Little Red domestic service, which launches with a series of brand partnerships including Tyrrells crisps, Bacardi Martini and Irn-Bru.
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Barcelona was heaving once again this week as nearly 70,000 people descended on the Catalonian capital to visit what is regarded as the world’s biggest stage for mobile - Mobile World Congress.
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National Trust Wales is celebrating St David’s Day with the launch of its new Facebook app, created by Coup Media.
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Savills Marketing, Commercialisation and Research (SMCR) has worked with Manchester-based web design and development agency BLISS to create a series of Facebook applications for a portfolio of leisure schemes it manages.
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Groupon’s mobile customers spend 50 per cent more than non-mobile customers, according to VP and GM of consumer media David Katz.
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North America - 28/02/2013
In early January, The Langham hotel in London launched a fleet of pink taxis to London city centre as part of a year-long campaign.
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Orange is aggregating customer data and mobile journey patterns to provide marketers with metrics including in-store footfall, demographics, interests and mobile purchase history.
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Etihad Airways has revealed it will be launching a new global brand advertising campaign, with its new TV ad to debut on Sunday 3 March in the UAE and worldwide on Monday 4 March.
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International - 28/02/2013
Vue Entertainment has unveiled a free monthly film magazine to engage and excite cinema goers across the UK, with the first issue scheduled for release on Friday 8 March across 70 Vue site foyers in the UK and Ireland.
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KLM’s journey to become a mobile-centric airline has been a “bumpy ride”, according to mobile commerce manager Maite Oonk.
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Intercontinental Hotels Group’s (IHG) mobile revenue will overtake web revenue in the next few years, according to VP of web and interactive marketing Michael Menis.
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Air New Zealand has unveiled announced of its unusual airline safety videos, this time featuring adventurer Bear Grylls.
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International - 26/02/2013
GalaBingo.com has partnered with ITV’s ‘Ant & Dec’s Saturday Night Takeaway’ for a new gaming initiative.
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Google is funding the extension of UK graduate scheme Squared in collaboration with the IPA and 35 media and creative agencies.
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Hunger Breaks has partnered with Twentieth Century Fox for an on-pack Die Hard promotion which offers the winner a trip to New York.
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Grosvenor Casinos, part of the Rank Group who also own Mecca Bingo, has named 20.20 as its strategic creative partner, in a bid to help the business formulate the right customer proposition going forward.
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