Youth media brand Vice and Twitter have struck a deal which will see them co-create a raft of video series, tailored specifically to run exclusively on the social media network.
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International - 23/05/2013
Toshiba UK has entered into an exclusive marketing partnership with the upcoming Warner Bros. ‘Man of Steel’ film.
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TM Lewin has revealed that the average lifetime spend of its social media customers outstrips that of customers driven to its site via paid search.
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VivaKi is restructuring its addressable media business with the launch of an Amsterdam-based Activation hub as it continues its international expansion drive.
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International - 23/05/2013
A report into social media use across Australia has found “major changes” in the way social media is used in the country, with increased tablet device uptake having an impact on habits and engagement.
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Marketers must investigate what makes certain kinds of user-generated content (UGC) so popular to help shape and achieve stand-out for branded content on YouTube, according to YouTube’s head of brand propositions Derek Scobi.
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Metro has launched a responsive design-based gaming platform, Metro Play, as it looks to diversify revenues and sustain engagement across its portfolio.
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Blipfoto has launched a 'Save Your Life' digital campaign encouraging people to join the daily photo journal.
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Deputy CEO of Tech City Benjamin Southworth has hit back at a recent report which revealed a skills shortage and lack of government support in the London tech industry, telling The Drum the findings are only part of the picture.
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Measuring by click-through rates should be a thing of the past, with “attention” the new currency for brand marketers, according to AOL’s digital evangelist David Shing.
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International - 22/05/2013
Research published by the Federal Government has found that Australian internet password security is far from ideal, with two thirds of Australians failing to change their online logins.
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Federal Police have issued a warning to internet users to improve online security and protect themselves against cybercrime as part of National Cyber Security Awareness Week.
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Legal Aid WA is to receive a fuinding boost of $214,000 in funding to provide legal assistance services and professional training to regional Western Australia through the National Broadband Network.
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Awareness of contactless payment has more than doubled from 15 per cent to 39 per cent in 12 months according to latest Mobile Payment Index results from eDigitalResearch.
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Eminem is suing Facebook for copyright infringement after it apparently used a song which closely resembled one of his in an advert for Facebook Home.
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United States - 21/05/2013
Sky, the largest subscription-TV operator in Brazil, has launched #SKYREC, a new service for subscribers of SKY HD.
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Latin America - 21/05/2013
US politicians have requested information from Google about its new Google Glass product, questioning the tech giant's ability to gather data from users and possible privacy infringements.
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International - 20/05/2013
Youth media brand Vice is evolving its ad network AdVice to become a premium content ecosystem for brands as part of its strategy to help publishers’ better monetise and co-create “high impact” digital advertising.
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International - 20/05/2013
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