The Maldives tourist authority’s latest Twitter campaign has backfired after being hi-jacked by residents taking the opportunity to broadcast some of the problems facing the country.
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International - 13/07/2012
Stephen Fry is set to join Sir Richard Branson in a new TiVo ad by BBH, launching tomorrow.
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Twitter and Buddy Media have worked together to develop a new way for brands to screen the age of their followers, the free service will be useful for alcohol brands and marketers from other industries with age-related requirements who are... Read more
International - 13/07/2012
With just a fortnight to go until the London 2012 Olympic Games begin twiDAQ, the free-to-play fantasy stock exchange game, is adding a new dimension by releasing The Olympic 100 – an index of the 100 most popular Olympic Tweeters.
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A hacker group going by the name of D33ds Company, has posted more than 400,000 unencrypted Yahoo Voices passwords. The hackers were able to obtain the information through an SQL injection, the same method that gave Sony trouble in 2011.
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Marketers are beginning to “creep consumers out”, a statement made by TRUSTe CEO Chris Babel to The Drum prior to the TRUSTe UK conference held at the Hospital Club in London.
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Tech firm Polecat has appointed PR agency Braben to promote its new Meaning Mine analyst software.
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Multiscreen and brand advertising platform smartclip and LG Electronics have announced that smartclip is to monetise all ad inventory on the LG Smart TV Platform across Europe, Russia and Australia.
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International - 12/07/2012
Privacy research carried out by TRUSTe, global provider of online privacy management solutions for business, has shown UK consumer concern about online privacy is increasing, with 94 per cent of consumers worried about it, a rise of 54 per cent... Read more
Audio consumer electronics brand Lenco has appointed Little Red Rooster PR to handle the media for product launches in the UK.
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GE has launched a campaign which sees the takeover of a three carriage DLR train, with a full wrap and internal advertising, in order to promote the fact that the company is providing digital imaging equipment for the Olympic Games.
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Approximately 100 Scottish design and branding agencies have been approached by Eriskay Associates to take part in a ‘design competition’ on Survey Monkey, to come up with a brand name.
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The Mail Online has just won the Chairman’s Award at the Online Media Awards and Pete Picton, its deputy publisher, is on stage to collect the prize. He starts his acceptance speech but is soon cut short by a heckle from the audience. “The secret... Read more
It was a momentous day on a global scale. It was 18 May, the day of Facebook’s IPO and the anticipation of what this could mean for digital communications businesses hung thick in the ether as digital marketing agency owners gathered to discuss... Read more
A 3D movie app has been released by 3D solutions company DDD Group for Sumsung Smart TVs to enable viewers to download 3D movies.
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United States - 09/07/2012
Music magazine NME has joined up with Spotify to create a music recommendation app.
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Swanify mobile app agency has confirmed its appointment as IPC’s preferred mobile app agency following the recent launch of IPC’s MarieClaire.co.uk app.
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Disney EMEA has announced its latest initiative to help educate kids and families about staying safe online. The initiative comes off the back of major investment in technology and moderation for kids’ virtual world, Club Penguin.
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