BBC's iPlayer's iOS app has been updated to support Retina display on the current-generation of Apple's iPad.
... Read more
What Car? has launched the UK’s first free car valuation app, developed by mobile innovation agency Grapple.
... Read more
Search engine, Google, is altering its results in order to de-emphasise the websites of copyright offenders making it easier for users to find legitimate providers of music, movies and other content.
... Read more
International - 13/08/2012
Intel Corporation has announced its new partnership with W Hotels to launch film series, ‘Four Stories’. From Friday 10 August until Thursday 30 August Intel are inviting aspiring filmmakers to upload their original screenplays for the chance to... Read more
International - 10/08/2012
Since Beijing 2008, Usain Bolt has been a popular choice for ad campaigns and after his London... Read more
International - 10/08/2012
Facebook has started to test a refreshed design of its Ad Create tool. Aiming to streamline the process for advertisers, the Ad Create tool now recommends a combination of ads and sponsored stories best suited for advertisers to achieve their... Read more
International - 09/08/2012
Business information group, Precise, has found that Coca-Cola and Samsung have the best social media performance of the official Olympic sponsors. In looking at the different ways people were referring to the brands on blogs, forums, Twitter,... Read more
Research conducted by analyst firm Gartner has uncovered that interactive marketing campaigns will influence at least 80 per cent of consumers’ discretionary spending by 2015.
... Read more
Global marketing and technology agency LBi has appointed Michele Chang-McGrath as its new head of research.
... Read more
International - 08/08/2012
Media engagement company Shazam has revealed that fans around the world have used the song identification service more than five billion times, a major milestone for the company.
... Read more
International - 07/08/2012
One of the UK’s largest online gambling companies, Gamesys, has launched the first real-money gambling app on social networking site, Facebook.
... Read more
Yorkshire Building Society is to implement a new web-based internal system for operational staff, call centres and branches based on user interface designs and guidelines designed by digital marketing agency, Digital Consortium.
... Read more
Plenty of pitch activity going on, including reviews by
Vodafone, Pfizer, Nestle and Warner Bros. Here we take a look... Read more
International - 06/08/2012
The Daily Record and Sunday Mail website has undergone a major redesign which hopes to increase reader engagement and simplify interaction with the site.
... Read more
In the age of austerity and accountability, the role of data has never been more important in understanding consumers, their habits, and what drives their behaviour.
... Read more
In this issue of The Drum, we take a look at the result of our recent Fauxlympics competition, which invited 'creative athletes' to submit their tongue-in-cheek spoof ads in the wake of restrictive LOCOG regulations around Olympic marketing... Read more
Research undertaken by o2 Pocket Hotspot has shown a 50 per cent increase in the number of people working flexibly, and an increase of 30 per cent in those choosing to work from home during the 2012 Games in order to avoid travel issues. Eight out... Read more
In the age of austerity and accountability, the role of data has never been more important in understanding consumers, their habits, and what drives their behaviour.
... Read more
Pages
