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Technology
Opinion
Why is John Lewis knowingly underselling itself?
Open Mic
2023 World Car of the Year: 3 marketing lessons from Hyundai about how to engage Gen Z
Opinion
AI has already won. RIP creatives... and humans
Opinion
Zoom’s return to the office shows dangers of a muddled employer value proposition
The Drum Network
Fashioning the future: How tech brings new experiences to consumers and luxury brands
The Drum Network
At IFA 2023, consumer tech marketers are AI-obsessed. Here’s what they’re saying.
Open Mic
Social commerce: 3 crucial steps to succeed with shopping ads
Opinion
Could virtual experiences soon become the norm for e-commerce?
Opinion
AI gave Sudanese Barbie a gun, beware the bias
Opinion
SMEs weren’t ready for the GA4 tidal wave
Opinion
Which sectors stand to gain the most from Google’s cookie disablement?
Open Mic
Bing is supercharging search with AI – here’s how marketers can capitalize
Open Mic
Media that gives back: Why OOH is an untapped sustainability opportunity for advertisers
Opinion
Be honest marketers, we’ve all made up metrics before
Opinion
Where are all the women? It’s still a Mad Men’s world
Open Mic
What we can learn from using ChatGPT about writing better briefs
Opinion
Fraudsters are already tricking Google’s Performance Max – what if it got worse?
Opinion
Climate debate has become a bickering kindergarten. It’s time to grow up
Opinion
Barbie’s success shows that the branded blockbuster is the future of marketing
Open Mic
CTV is booming - but will the absence of a unified approach ruin its potential?
Opinion
New Chinese, US and UK digital laws have one thing in common; they could unravel the web
Opinion
TikTok is shaking up fast food, just ask Grimace
Opinion
Fact or fiction? Separating the AI fantasy from reality
Open Mic
Brandformance: How marketers are combining brand and performance marketing on TikTok
Opinion
Why Elon Musk may still have the X factor
Opinion
Instant grocery delivery should never have existed. I hope the fad is over
Opinion
David Schneider: why AI is as useless as a marzipan dildo when it comes to comedy
Opinion
Why practicality should be at the heart of any innovation
Opinion
How the Hanoi rat purge helps us tackle influencer image doctoring
Opinion
The Hollywood writers and actors strike is ground zero for the coming AI battles
Opinion
What BT and Discovery need to do to make a success of TNT
The Drum Network
ChatGPT Code Interpreter: how the new feature revolutionizes decision-making
Opinion
A fake mascara video hoodwinked the public – is it outdoor advertising?
Opinion
Can AI redeem programmatic and make advertising beautiful again?
The Drum Network
AI and your brand world: how Pinterest, Amazon and Virgin are using the tech
Opinion
Zuckerberg’s PR win: How Threads is winning its way to positive press
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