News - Technology


"It is part of the Sony heritage to do things for real" - Sony Europe art director on why the brand is constantly challenging itself when it comes to TV advertising

Pushing the boundaries of what it can achieve in TV advertising is one of Sony’s &ldquo... Read more

Retargeted ads deter 55% of people from buying, says InSkin and Rapp Media report

Retargeted ads have been found to deter more than half (55 per cent) of UK consumers from buying... Read more


Subscribe to News - Sector - Technology