Shine the Light by Sheffield indie band Reverend and The Makers has become the first ever official FA Cup anthem after beating competition from five other acts in a Battle of the Bands search.
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Mobile communications company Truphone has been announced as the official mobile telecommunication provider to Caterham F1 Team.
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International - 08/05/2013
Manchester City FC is set to follow the digital trend in football by installing Wi-Fi facilities for fans at its Etihad Stadium, delivered by the O2 network and Cisco.
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Social networks were flooded with tributes after Manchester United announced Sir Alex Ferguson will retire from his managerial role at the club after 26 years.
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Online sports network Pitchero has struck an exclusive deal with Perform to monetise its multiplatform UK audiences via a range of formats including audience sponsorship and branded content opportunities.
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Consumer magazines are failing to provide brand advertisers with effective cross-platform ad opportunities, according to a report from Monotype Imaging.
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International - 07/05/2013
Streetwear Inc, an American clothing manufacturer, has made a six-figure charity donation in a bid to settle a dispute with a St Andrews Links Trust over the use of the name ‘St Andrews’ on its products.
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The EBC and MCC have warned brands and organisations planning to capitalise upon ‘Investec Ashes fever’ that they will be monitoring unauthorised use of ‘The Ashes’ word mark, the ‘Investec Ashes Series’ mark and the image of the Ashes Urn.
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BT and the Press Association have agreed a deal which will see PA create news and editorial content for a relaunched BT website in June.
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TalkSport has launched an in-stream audio ad platform designed to tailor ads to international listeners based on their location.
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International - 03/05/2013
Channel 4 chief correspondent Alex Thomson has branded the banning of journalists from football clubs 'pathetic' and 'inexcusable' in a blog post published on Friday, telling clubs to grow up.
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Channel 4 has struck a three-year exclusive deal with BT to become its partner for TV ad sales on BT Sport 1, BT Sport 2 and ESPN.
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While the world's top brands can boast an average 203,000 Twitter followers and 2.6 million... Read more
International - 02/05/2013
A 'Passion Drives Us All' ad has been created to promote a partnership between the Qatar Foundation and FC Barcelona.
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International - 02/05/2013
Arsenal Football Club has announced a three year partnership with Imperial Bank to issue co-branded debit cards throughout Kenya and Uganda.
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International - 01/05/2013
Social media analysis of more than 1.75 million social media conversations on Twitter and Facebook about Liverpool striker Luis Suarez found the majority of users unsurprisingly discussed his increasingly controversial conduct, but a substantial... Read more
Creative companies involved in the process to redesign Real Madrid's stadium have been left hanging as the club's former president Roman Calderon has claimed that the process may falter due to Spain's struggling economy.
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Mobil 1 has launched a competition offering winners behind-the-scenes access to the Vodafone McLaren Mercedes Formula 1 team.
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