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Opinion
Football's fan future: Virtual attendance, broadcast concessions and a touch of AI
Opinion
Emotions are not just an advertising tool. They are the entire toolbox
The Drum Network
Inside Formula 1 and Formula E’s bold new ‘festival of entertainment’ model in sport...
Opinion
Fame never fails. We love to talk about entertaining brands
Opinion
Rainbow or not, Nike has learned it can’t just change the England flag
The Drum Network
Lewis Hamilton and Ferrari is a branding mismatch made in heaven
Opinion
Gen-Z fans want their football more like WWE than MOTD
Opinion
A majority of Super Bowl ads tried to make us laugh, many fumbled the ball
Opinion
It was adland’s worst Super Bowl in years, but everyone is too afraid to tell you
The Drum Network
How Beyoncé won Super Bowl LVIII
Opinion
I helped launch the Bud Bowl 35 years ago. What if we did it today instead?
Opinion
What if you invested $20m in AI instead of a Super Bowl ad?
Opinion
Marketers prefer ‘girl’ over ‘woman’. It’s time to grow up
Opinion
Super Bowl fandom is for life, so why is the experience fleeting?
Opinion
Politics and sports have never been closer. For brands, silence isn't neutrality
Opinion
AB InBev’s Olympics deal has rewritten the alcohol sponsorship playbook
Opinion
For the sake of its brand, football needs a serious VAR review
Opinion
The game beyond the game: live sports has more entry points than ever for brands
Opinion
Brands like TikTok, EA Sport and Nike are reshaping the discourse around women’s footbal...
Opinion
It's not too late for brands to net a late winner at the 2023 Women’s World Cup
The Drum Network
In women’s sport, equality is coming home – but it still needs your help
The Drum Network
The 3 Ps of English test cricket’s reinvention
The Drum Network
Powerful storytelling in women’s sport won’t end with the World Cup
The Drum Network
The Orange Women’s World Cup ad is dividing the internet – which side are you on?
Opinion
Low-hanging fruit corner: surely Müller’s Declan Rice puns are too simple to work?
Opinion
This isn’t a men’s World Cup; women are creating new norms
The Drum Network
Brands have been quiet around the Women’s World Cup – but it’s not too late
Opinion
Why the Messi signing makes David Beckham’s Inter Miami a blockbuster brand
Opinion
110 years on from Emily Davison’s sacrifice, sports protest still wins people over
The Drum Network
How’s your halo? Understanding your brand perception
Opinion
Ageist brands must learn commitment to athletes is a marathon, not a sprint
Opinion
Premier League’s betting brand ban will spark a shirt-front sponsorship scramble
Opinion
The Drive to Survive effect: you need more than just a great documentary to save a sport
The Drum Network
Women’s sport is on the rise, but how did it get here?
The Drum Network
How might cultural moments predict consumer behavior in 2023?
The Drum Network
Password-protected websites and a return of EPs: gen Z culture predictions for 2023
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