Samsung Electronics has unveiled its ‘Dream the Blues’ campaign, devised and created by Bristol-based digital agency Rebel, alongside Chelsea FC to provide young fans a once-in-a-lifetime football experience.
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International - 09/01/2013
Celtic Football Club has today announced that Magners will become the shirt sponsor of Celtic from the start of the 2013/14 season.
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The award no brand wants to win is back for the new year - and the first recipient of our Marketing Weak (dis)honour in 2013 is Head & Shoulders with a football-themed ad that fails to hit the target.
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Adidas has launched an online campaign, created by iris Worldwide, to celebrate Leo Messi winning Fifa’s World Player of the Year.
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International - 08/01/2013
Sir Martin Sorrell has agreed for World Cup winning former Brazil striker Ronaldo to join WPP on a temporary basis.
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Sky Sports has updated is iPad app to let users have access to on-screen analysis tools during live football coverage.
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England Rugby 2015 has announced the appointment of Joanna Manning-Cooper, formerly head of PR and media for LOCOG, to the role of communications and marketing director.
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Sky Sports has confirmed it will show NBA games up until the finals in June starting with NBA London Live 2013 this month, part of a new agreement for live games throughout the current season.
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Online voucher and daily deal specialist DiscountVouchers.co.uk has found that the people of Birmingham are the most committed to self-improvement.
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Live music company Live Nation is reported to be in talks to host gigs at East London’s Olympic stadium from summer 2013.
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Google, Openx, Yahoo and Quantcast are among the top ten ad networks to be placing the most ads on copyright-infringing sites, according to the University of Southern California's Annenberg Innovation Lab Transparency report.
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Dennis Publishing-owned Men’s Fitness has launched a raft of exclusive content in its latest iPad edition as it looks to better meet its readers’ demand for digital content.
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Lord Sebastian Coe has claimed that athletes who over-use Twitter and social media are less successful in their field.
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In an effort to raise cash, Rangers chief executive Charles Green is considering turning the roof of the clubs £41 million Murray Park headquarters into a giant advertising billboard.
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The Sunday Times has confirmed it is to sue disgraced cyclist Lance Armstrong for £1 million after he was stripped of his seven Tour de France titles and given a lifetime ban from the sport for doping.
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Cathedral City’s Mature Lighter brand has confirmed it is once again to assume the title sponsor role for England Netball’s Fast Net Grand Prix.
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Absolute Radio is to work with sports media and marketing group Sports Revolution to use Twitter to connect fans at 16 football stadia with Ian Wright’s Saturday radio show ‘Rock ‘n’ Roll Football’, the station’s home of live and exclusive... Read more
Euroleague Basketball sponsor bwin has announced the launch of ’10 Minute Madness’ a new interactive digital game, which promises to transform basketball viewing into a fully interactive event.
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