Australian heritage brand Bonds has revisited one of TBWA\London’s most iconic ad campaigns to celebrate the launch of its underwear range in the UK.
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Research has found that 96 per cent of the public feel that they get a sense of a brand while shopping in store, compared to 72 per cent online.
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British Athletics has announced the appointment of Sainsbury’s as a title sponsor for its July event, now named the Sainsbury’s Summer Series.
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Two flagship John Lewis stores in central London have has their windows transformed to promote Samsung’s latest Smart TVs using augmented reality.
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Debenhams, Expedia and Argos have triumphed in the latest UK Mobile Commerce study by EPiServer, which scores the UK’s top 30 retailers apps and mobile sites against best practice benchmarks.
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The ISBA, the UK’s advertiser body, has rejected claims made by the Leave Our Kids Alone campaign group, which has suggested that there should be no advertising targeted at children, as the nation should be looking to create citizens not consumers... Read more
Direct in Home, Mothercare’s web-based home delivery service, saw growth of 18.2 per cent in the 11 weeks of trading to March 30, according to the retailer's Q4 results.
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Marks & Spencer has announced an increase in group sales of 3.1 per cent and revealed that mobile sales grew by over 70 per cent in the last year.
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Debenhams looks to increase its diversity of models in its latest look book campaign, with faces including Paralympian amputee Stefanie Reid; a 69-year-old model; and the face of the recent Plus Size Fashion Week.
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MyVoucherCodes has announced the launch of a native social media product, offering exclusive discounts to its Facebook fans, with the first discount being a 20 per cent off a £25 spend offer with M&S Outlet.
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UK digital ad spend surged 12.5 per cent like-for-like to hit a record £5.42bn in 2012, with mobile accounting for 10 per cent of spend, according to the latest Digital Ad Spend report from the Internet Advertising Bureau (IAB) and PwC.
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Google is planning to drive education of the value of real-time bidding (RTB) to advertisers by stripping out the complexity to drive mainstream take-up.
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Morrisons may be set to join Sainsbury’s in making a complaint to the ASA about the Tesco price promise.
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Retail and branding consultancy M Worldwide has named Helen Shelley as its new creative director.
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UK paid-search cost-per-clicks (CPCs) outstripped those in the US for the first time in the final... Read more
International - 08/04/2013
Newspaper publisher Newsquest came under a raft of criticism on Friday as the National Federation of Retail Newsagents described a recent percentage margin slash as a "kick in the teeth" for retailers and the NUJ launched a petition over... Read more
Costcutter Supermarkets Group has appointed Speed Communications as its retained corporate PR agency.
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Channel 4 has agreed a six-month commercial launch partnership deal with Shop Direct Group for its 4oD service on Sky On Demand, giving exposure to brands such as Littlewoods and Very.co.uk
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