VivaKi is restructuring its addressable media business with the launch of an Amsterdam-based Activation hub as it continues its international expansion drive.
... Read more
International - 23/05/2013
The experience provided by a shopping centre cannot be replicated online, according to Liverpool ONE's marketing director Donna Howitt as it prepares to roll out a new £2.5m advertising campaign.
... Read more
A report into social video marketing has found that the alcohol industry is failing to adequately optimise content for the social web, with 97 per cent of ad shares in the last quarter coming from four adverts alone.
... Read more
The h2go Pure water brand has been given a makeover and relaunch by Colenso BBDO and Unified Brands, aimed at differentiating the product from prior perceptions of water brands.
... Read more
Melbourne’s Naked Communications have secured Pacific Brands’ Hush Puppies and Clarks footwear account, following a competitive three-way pitch.
... Read more
Over 10 per cent of British shoppers claim that a lack of mobile/online presence is putting them off shopping in independent stores according to research from shopping inspiration app Udozi.
... Read more
Marketers must investigate what makes certain kinds of user-generated content (UGC) so popular to help shape and achieve stand-out for branded content on YouTube, according to YouTube’s head of brand propositions Derek Scobi.
... Read more
Nutella’s parent company Ferrero has retreated from an explosive social media backlash after it issued a cease and desist notice to an enthusiastic Nutella fan, who had initiated her own Nutella Day celebrations and marked it annually since 2007.
... Read more
International - 22/05/2013
Measuring by click-through rates should be a thing of the past, with “attention” the new currency for brand marketers, according to AOL’s digital evangelist David Shing.
... Read more
International - 22/05/2013
Awareness of contactless payment has more than doubled from 15 per cent to 39 per cent in 12 months according to latest Mobile Payment Index results from eDigitalResearch.
... Read more
Sydney’s Agent99 Public Relations and Melbourne‘s Hello I'm Venus advertising agency have launched a campaign to promote new lights by TENA, aiming to make “an honest attempt” to educate women on mild incontinence, or light bladder leakage.
... Read more
Youth media brand Vice is evolving its ad network AdVice to become a premium content ecosystem for brands as part of its strategy to help publishers’ better monetise and co-create “high impact” digital advertising.
... Read more
International - 20/05/2013
Discount retailer TJ Hughes has unveiled a new online store to help improve the experience for digital customers.
... Read more
Marks and Spencer’s customers have found themselves out of pocket after its contactless payment system took payments from their cards without permission, according to a Telegraph report.
... Read more
Sainsbury’s has announced the launch of a Video On Demand service allowing film fans to buy or rent movies and watch them immediately on their computers or on an Apple device.
... Read more
Google is extending its UK graduate scheme aimed at “bridging the digital skills gap” online to widen its scope to more remote agencies in the UK and overseas.
... Read more
International - 17/05/2013
The Office of Fair Trading (OFT) is contacting over 60 leading online firms to stress the importance of being transparent with consumers about how and why they collect their personal data.
... Read more
John Lewis has appointed Proximity to support its CRM strategy and campaigns, following a comprehensive pitch process.
... Read more
Pages
