Clemenger BBDO Sydney has launched a new TV spot featuring ‘Toy Story’ favourite and venerable child’s toy stalwart Mr Potato Head for client Smith crisps.
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Thomson is fusing its digital and in-store customer experiences as part of its strategy to create the “next generation” of stores that cater for multichannel shoppers.
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International - 03/06/2013
Over half (57 per cent) of smartphone owners have bought products using their handset with almost all (93 per cent) of smartphone owners accessing the internet via their phones, according to research from Savvy Marketing.
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The City of London Police is turning up the heat on copyright-infringing websites by releasing a register of illegal sites to advertisers in an industry-backed pilot.
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International - 03/06/2013
Kenwood has appointed recently-launched Leicestershire creative agency Well & Truly to launch two international product ranges for its breakfast division.
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Global promotions site, Groupon, was forced to close a Marks & Spencer deal a day earlier than planned after 100,000 vouchers were sold within 24 hours of it going live on the website.
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PayPal is gearing up to launch a multi-channel marketing campaign as it looks to highlight the variety of ways consumers can use it.
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Ikea ads are good, aren't they? This magnificent piece shows with utmost style the importance our kitchens have for us: it notes everything from quiet moments shared in domestic chores to that first house party to the setting for impromptu sex.... Read more
Melbourne advertising agency, The Reactor has designed a print campaign for Dutch bicycle brand, Lekker, aligning the launch colours with flavours liquorice, mint and blue heaven.
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House of Fraser has appointed Goodstuff to handle its £5m media planning and buying business following a review earlier this year, The Drum has learned.
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Barbour has launched a global Facebook, Twitter and Tumblr campaign celebrating the British summer.
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Social technology firm Betapond is building on its three years’ worth of experience working with global brands on Facebook having raised €2m in a new funding round led by The Ulster Bank Diageo Venture Fund, managed by Investec Ventures.
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Sydney’s The Monkeys agency has designed a new creative TV campaign for Pizza Capers
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Top Gear Australia magazine has been withdrawn from newsstands after it was accidentally sent out to retailers ahead of Holden Commodore VF drive embargo.
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The news that Nissan and Nationwide Building Society are cancelled their advertising on Facebook has been described as a “watershed” by the head of digital at M&C Saatchi, Christian Purser.
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Harrods has appointed McCann London to work on a number of projects for the luxury department store starting with the launch of a brand campaign.
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French sports equipment retailer Decathlon has engaged BETC Paris to create its new print campaign for the summer season - ‘We Make Sport Easier’.
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Melbourne’s Noisy Beast have designed a new creative campaign for Underworks’ brand, All DaySocks, featuring cricketer David Warner.
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