Holden’s Chief Financial officer has addressed the company’s latest financial results directly in a blog posted on the company’s website and circulated via Twitter by, amongst others, the company’s Senior Manager, PR & Technology Communications,... Read more
Publishers must emulate the approach taken by retailers to cultivate successful transaction strategies, according to Immediate Media’s CEO Tom Bureau.
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F&F Clothing has mounted a social media campaign with global social media agency We Are Social in a bid to challenge fashion fans to step outside their comfort zone this summer.
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Cheil UK has today announced the appointment of Chris Kazakeos as head of retail production, where he will manage the retail production team.
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Consumer magazines are failing to provide brand advertisers with effective cross-platform ad opportunities, according to a report from Monotype Imaging.
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International - 07/05/2013
The marketing campaign for Samsung's Galaxy S4 is ramping up with the electronics manufacturer taking over London's IMAX cinema for a striking out-of-home stunt.
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Latin American e-commerce site Mercado Libre has worked with creative agency 101’s new Buenos Aires office on a range of TV adverts to run across Brazil, Argentina and beyond.
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International - 07/05/2013
Iconic French car brand Citroen has appointed Havas Worldwide Sydney as its advertising agency in Australia.
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San Francisco’s elite furniture and gourmet cookware brand Williams-Sonoma has opened four new stores in Sydney, the first time the brand has expanded beyond its US base.
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Procter & Gamble is set to increase the time it takes to pay agencies from 45 days to 75 days, a move which is suggested could affect the industry for years ahead.
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United States - 06/05/2013
The St Enoch Centre shopping centre in Glasgow has unveiled a full motion digital outdoor screen with Ocean Outdoor.
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Shopping destination Silverburn has revealed its new marketing campaign and brand positioning – Out of the Ordinary – designed to reinforce the shopping centre’s offering in the competitive Glasgow market.
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Tile retailer Travertine Direct has appointed Fantastic Media to take over its marketing activities, including a revamp of the company's e-commerce site and the creation of a mobile-optimised platform.
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Samsung has launched its UK marketing campaign for the much anticipated Galaxy S4 with a strategy stretching across TV, print, PR, retail, social media, out of home, digital and experiential.
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Luxury Chinese department store Lane Crawford has announced it has partnered with Tokyo internet service co Rakuten Linkshare in an effort to engage with new customers on its global site.
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International - 04/05/2013
Lifestyle changes and the growth of supermarkets have spurred a consumer spending boom in Vietnam, a survey by research group Gfk has found.
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International - 04/05/2013
Over three quarters (83 per cent) of retailers have a mobile friendly website in some format, but only three per cent have a responsive design, and seven per cent have no mobile presence at all, research by Auros has discovered.
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IKEA is launching a direct and digital marketing campaign to promote its outdoor range by encouraging IKEA Family loyalty customers to make the most of their garden.
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