Google's overhaul of AdWords for multi-device search, called Enhanced Campaigns, has "polarised" the search community, according to general manager of Microsoft Search Network David Pann.
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International - 14/05/2013
Sydney based retail advertising and marketing agency IdeaWorks has picked up the creative agency account for electronics retailer Dick Smith, after dropping its former creative agency, M&C Saatchi.
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Melbourne’s Hard Hat Digital, whose client roster includes Crown and Tupperware, has launched a face book campaign for Leggo's, seeking input from Australians sharing Italian inspired recipes.
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Bed brand Silentnight has unveiled a national marketing campaign, With Our Compliments, which is set to consist of POS, national print press, digital advertisements and PR.
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Sportswear brand Hi-Tec has unveiled a new mobile e-commerce site following an increase in website traffic from smartphones and tablets.
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Saatchi & Saatchi Sydney, are posied to release their latest TV spot for Kraft chocolate giants Cadbury, claimed to be “ Australia's most loved chocolate”.
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Marks & Spencer has revealed that it will launch a new marketing campaign on Monday, built around the strapline Make Today Delicious, which will cover online, print and TV.
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News International has promoted Liz Perkins to the newly created role of regional sales director as it looks to further align its target markets and drive a “platform agnostic” ad strategy.
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C&A has appointed Razorfish as its new digital agency of record across Europe in a deal which could be worth as much as £10m, although the exact figure remains unconfirmed.
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With mobile device penetration at an all-time high, marketers must be quick to grasp how to capitalise on an audience that is permanently connected and ready to interact at the drop of a hat.
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Melbourne’s Freeform advertising and design, the self styled collective of creative professionals and strategic thinkers, has launched a rapid fire cinema advertising slot on behalf of its client, Crust Gourmet Pizza Bars.
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White Stuff has announced that Julian Baker is set to join the retailer as marketing director, and will take up his new role on Monday 13 May.
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Almost half of those who use m-commerce in the UK have said that the experience has fallen short of their expectations, with 49 per cent saying the speed and 48 per cent suggesting navigation lets the site down.
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Tim Bullock, winner of the Australian Director’s Guild Award and writer of the advertsing parody TV series “30 Seconds,” has debuted his latest TV spot for optical brand Specsavers.
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This astonishing new piece for Levi's raises more questions than it answers - but there's nothing wrong with that. A disorientatingly fast series of disparate scenes run past us, all including plastic in some way - from post-party horrors to... Read more
Tesco is launching its first TV series exclusively to Clubcard members following a deal with digital entertainment curator FilmBuff.
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Director Tina Bull, who joined Luscious International in 2007, has crafted a whimsical new campaign for Sydney agency JWT.
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Sydney agency The Mint Partners has been appointed by Hyundai Australia and will handle the company’s Australian communications.
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