Latest Retail Marketing &amp; Media News

B2B can learn plenty from B2C about brand advocacy, says Jamie Bailey at Ledger Bennett. Turn your customers into sellers for brand... Read more

Jamie Bailey - 12/03/2024

Technology can help make great employee experiences, which in turn make great customer experiences.

In 2024, customer and employee experience should be at the heart of your AI strategy

The arrival of AI has been met with fear and optimism in equal measure, says Ron Shamah, chief executive of Rightpoint. But how can you... Read more

Ron Shamah - 11/03/2024

Discount codes and inspirational memes aren't enough on International Women's Day.

Say something meaningful this IWD – or say nothing at all

International Women’s Day should be a day to remember the bravery of feminist pioneers, says Alicia Upton of Media Bounty. Not the... Read more

Alicia Upton - 08/03/2024

Deinfluencers are hurting Dyson and Stanley. This is how they should respond

Deinfluencing isn’t just a new play for attention from influencers, Swayable’s Scott Fedonchik proves it works and argues... Read more

Scott Fedonchik - 05/03/2024

Marketers need to recognise that Mother's Day has different meanings for different people, says Vanessa Fuss

As a motherless marketer, I say the industry needs to do better on Mother’s Day

Mother’s Day in the UK is this weekend, bringing with it the predictable deluge of ads. But, asks Vanessa Fuss, do brands... Read more

Vanessa Fuss - 04/03/2024

How digital retail media is transforming the relationship between brands and consumers

For The Drum's Food & Drink Focus, IAB UK interviews some members from its Retail Media Group to reveal the key to a... Read more

- 23/02/2024

Brands and marketers must embrace sustainability practices to meet customer expectations, says Alex Lewis

Here’s how fashion brands can make lasting sustainability changes

The fashion industry must improve its sustainability creds, says Isidora Mazibrada of Revolt. Here's how businesses and... Read more

Isidora Mazibrada - 21/02/2024

Personalization is the future of e-commerce. But how far off is the future?

Personalization is the future of commerce – so why are brands still lagging?

Steven Denekas and Alexis Stepanek of Dept investigate the gap between personalization’s potential and its reality for commerce... Read more

Steven Denekas - 30/01/2024

Affiliate marketing: Top 7 must-know trends for 2024

In 2024, affiliate marketing will see brand-creator alliances rise, TikTok vs. Amazon competition, programmatic opportunities, and more,... Read more

Rob Davinson - 15/01/2024

Retail media needs no hype - its value is obvious

By leveraging first-party data, retail media is gaining serious prominence in adland, says Amir Rasekh (managing director, Nectar360) -... Read more

- 04/12/2023

Retail media: Can a collaborative approach change the game?

Retail media: Can a sharing approach to data benefit retailers, brands, and customers?

Retail media has gained traction over recent years as customer data from online shopping grows and brands look for post-cookie ways to... Read more

Bernal Mazaira - 30/11/2023

Cadbury, Coke and National Lottery reruns prove you don't need new Christmas ads

System1’s Andrew Tindall returns a week after de-Turkey-ifying Amazon’s ‘Joyride’ with another hot take - what if... Read more

Andrew Tindall - 22/11/2023

Could Ikea’s new sustainable shops make it the guardian of the UK high street?

Ruby Gurdon and Helen Hughes, sustainability directors at Design Bridge and Partners, explore how Ikea can crack its new high street... Read more

Ruby Gurdon - 21/11/2023

How can we make measurement standards in retail media a reality?

ISBA has made a good start at standardizing retail media measurement, but there’s a lot of work still. That’s according... Read more

Katie Hurle - 17/11/2023

Why November isn't the most wonderful time of year to launch a Christmas campaign

Brands are releasing Christmas campaigns earlier than ever. Olivia Downing, associate creative director at Uniform, thinks it’s... Read more

Olivia Downing - 17/11/2023

Lush's social media blackout: Why did so few follow?

Why haven’t social blackouts from Bottega Veneta and Lush spread to other retailers?

Back in 2021, two major retailers made waves by quitting certain social media platforms. But the waves didn’t spread. For The Drum... Read more

Jamie Ross-Skinner - 17/11/2023

Is retail coming up short in the innovation department?

Retail innovation has stalled. Here’s how to jump-start it.

Rightpoint’s Wendy Karlyn argues that retail innovation has slowed after a flurry of activity. For The Drum’s retail deep... Read more

Wendy Karlyn - 16/11/2023

Retailers will thrive today by 'thinking outside the store', say Rebecca Amey and Dan Lord

Viva la (retail) revolución: Shoppers have changed, so brands must too

The rapid shifts of the last few years have changed shoppers irrevocably. It’s time for brands to celebrate that, say Dan Lord and... Read more

Dan Lord - 16/11/2023

How mobile app marketing became an economic lifeline for retailers