Latest Public Sector Marketing &amp; Media News

If you haven’t been tuned in, all is not well in radioland. Creative stalwart Paul Burke explains the situation and reveals how... Read more

Paul Burke - 29/03/2024

The SXSW event brings together a diverse array of people, says Andy Sexton.

Small connections can lead to big things at SXSW

There's no place quite like SXSW, says Andy Sexton of 2LK. And the event was a reminder that Britain still leads the pack when it... Read more

Andy Sexton - 27/03/2024

I shouldn’t need a nanny just to work in an ad agency

Sid Lee London’s Laura Randall quickly realized motherhood was supposedly incompatible with working life. She explains why she was... Read more

Laura Randall - 08/03/2024

Take the cringe out of International Women’s Day... equal pay. Now!

Brand strategist Cate Rubenstein believes women deserve a better International Women’s Day... and if not that, better pay will do... Read more

Cate Rubenstein - 08/03/2024

Government comms need more common sense on the common cold

Gemma Moroney, co-founder of Shook, is incensed by a UK government campaign urging parents to send snotty kids to school. Where did... Read more

Gemma Moroney - 12/01/2024

How thoughtful comms delivered justice in Mr Bates v the Post Office

Amplify’s Hugo Bennett shows how the power of comms delivered justice in the UK. ... Read more

Hugo Bennett - 11/01/2024

Stability with these Tories or chaos with those Tories - Sunak's choice to Britain

Nostalgia is a powerful force for many brands. But the cuddly nature of familiar characters is a gloss for politicians, argues Alastair... Read more

Alastair Duncan - 15/11/2023

The Tory conference proves we need more creative political slogans

Alastair Duncan, founder of the Co-Learn Collective, analyzes Rishi Sunak’s campaign slogan ‘long-term decisions for a... Read more

Alastair Duncan - 05/10/2023

The UK won’t allow longer public service broadcaster ad breaks – here’s why

For The Drum’s latest Deep Dive, The Media Convergence, Ed Cox, founder and managing director of Yonder Media, explains why... Read more

Ed Cox - 25/09/2023

Havas and Shell: a controversial partnership that makes sense

Responding to the news that Havas has won Shell’s media account and activists are already targeting it, The Drum’s founder,... Read more

Gordon Young - 20/09/2023

King Charles and his game of comms

The Drum’s founder, Gordon Young, looks at how Queen Elizabeth’s comms strategy has held strong in a year that could make or... Read more

Gordon Young - 12/09/2023

Marketers must change their approach to targeting in spite of privacy regulations

Should data marketers be shifting from targeting to suppression?

Suppression is “the forgotten more sensible sibling of audience targeting,” writes Nick Graham of agency Kepler for... Read more

Nick Graham - 08/05/2023

Choosing a job you love doesn’t mean you’ll never work; it means you’ll work harder because you care about what you do.

The hustle isn’t bad, as long as you love it: debunking the myth

Work-life balance: where’s the sweet spot? Charli Edwards of LoveThat defends the hustle and insists that finding a job you love... Read more

Charli Edwards - 18/04/2023

Why your brand needs a community management strategy

Simone Jamieson of social-first agency Wilderness emphasizes the importance of community management for brands. ... Read more

Simone Jamieson - 14/04/2023

Anne Coglan of Scope3 says setting high standards for every part of a thorough decarbonization strategy is key

Credit where credit’s due – but carbon reduction needs a united front

Anne Coghlan, co-founder and COO at Scope3, puts carbon credits under the microscope and lays out the plans for an industry standard to... Read more

Anne Coglan - 02/03/2023

The Online Safety Bill is a mystery wrapped in a riddle inside an enigma

Mark Leiser breaks down the problems with the UK government’s Online Safety Bill as part of The Drum’s Data and Privacy Deep... Read more

Mark Leiser - 17/11/2022

‘Truss led without listening to the details’: Ogilvy’s CFO on what Tories need to do next

Karla Smith, chief financial officer at Ogilvy UK, weighs in on the prime minister’s departure and lays out how she thinks the... Read more

Karla Smith - 21/10/2022

It’s time for the ad industry to act in the wake of Roe v Wade

The reversal of Roe v Wade has left many in the ad industry stunned. Ann Wool offers a very real reaction to the news as well as a path... Read more

Ann Wool - 29/06/2022

Brands including Alpro, Oatly, Pepsi Lipton, Aqua Pura, Tier and Innocent Drinks have tripped up on their environmental claims

Environmental claims in your ads? Read this so you don't get banned for greenwashing