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Media

Microsoft unveils preview of ‘transformed’ MSN with viewability-based advertising opportunities

Microsoft has unveiled a preview of its overhauled MSN product, which once out of beta will see... Read more

WFA releases programmatic media guidelines for brands and unveils Coca-Cola, Mastercard and Philips as part of ‘taskforce’ to drive take-up

The World Federation of Advertisers (WFA) has released a set of guidelines to help brands better... Read more

Move over Millennials - it’s time to talk to Gen Z

For the last few years marketers have been busy understanding and addressing Millennials (or... Read more

Film4 reflects its 'passion and commitment to film' with new ident series

Film4 reflects its 'passion and commitment to film' with new ident series  video
Film4 reflects its 'passion and commitment to film' with new ident series  video
Film4 reflects its 'passion and commitment to film' with new ident series  video

Channel 4 has refreshed the on air brand identity for Film4 in a bid to reassert the channel... Read more

How brands should use celebrities to build their business

Try this simple test to prove to yourself that it’s not just ‘other people’ who... Read more

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