Google is planning to drive education of the value of real-time bidding (RTB) to advertisers by stripping out the complexity to drive mainstream take-up.
... Read more
As reaction continues to flow from around the world upon the death of 87-year-old Baroness... Read more
UK paid-search cost-per-clicks (CPCs) outstripped those in the US for the first time in the final... Read more
International - 08/04/2013
Jeff Bezos, founder of Amazon, has invested $5 million in financial news site Business Insider.
... Read more
Newspaper publisher Newsquest came under a raft of criticism on Friday as the National Federation of Retail Newsagents described a recent percentage margin slash as a "kick in the teeth" for retailers and the NUJ launched a petition over... Read more
Compulsory redundancies are to be avoided in the first phase of a restructuring plan after a deal was struck between the NUJ and the Independent, the union announced on Thursday.
... Read more
The Sun on Sunday is to raise its price from 50p to 60p from Sunday, the Guardian has reported, in the latest of a series of recent financial announcements from News International.
... Read more
Absolute Radio is to launch responsive design-based, personally targeted branded content opportunities for advertisers as it looks to further adapt its services to cater for the continued surge in mobile listeners.
... Read more
Bloomberg Businessweek has mounted a brand awareness campaign targeting the business and media community in London.
... Read more
Essence has appointed former head of online marketing for eBay Minal Saigal to the role of managing director of EMEA as it continues to drive its international footprint.
... Read more
International - 02/04/2013
The BBC has forced the removal of a Windows app developed by one of its former employees after it was found to have broken the “terms of use”.
... Read more
This issue of The Drum includes a look at how branding is evolving in the digital age and a review of The Drum's recent creative brief which saw creatives challenged to create a campaign promoting the value of a free press.
... Read more
Agencies have welcomed Facebook’s rollout of Exchange-delivered ads to its News Feed with some predicting it will “accelerate” marketers’ interest in biddable media while injecting more premium inventory into the real-time bidding (RTB) market.
... Read more
A strike by BBC staff will begin at midday on Thursday amid claims of "institutionalised" bullying and the threat of up to 2,000 job cuts as part of the BBC's Delivering Quality First (DQF) initiative.
... Read more
Apple has appointed Omnicom Media Group’s chief digital officer Paul Wright to the role of director of EMEA for its mobile advertising network iAd.
... Read more
A tweet by comedian Alan Davies could cost him as much £200,000 in damages - almost half the number of people to which he retweeted a false allegation linking Lord McAlpine to a child abuse scandal last year.
... Read more
Dealing with ethnic and social diversity is not only in the public interest but in the interest of news media which "cannot expect to do well" if it is out of touch with its audience, according to Professor Ian Hargreaves CBE, chair of a recent... Read more
Facebook is trialling the introduction of Exchange-delivered ads to its News Feed on desktops as it looks to increase ad-targeting opportunities on the platform.
... Read more
Pages
