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Media

Microsoft unveils preview of ‘transformed’ MSN with viewability-based advertising opportunities

Microsoft has unveiled a preview of its overhauled MSN product, which once out of beta will see... Read more

WFA releases programmatic media guidelines for brands and unveils Coca-Cola, Mastercard and Philips as part of ‘taskforce’ to drive take-up

The World Federation of Advertisers (WFA) has released a set of guidelines to help brands better... Read more

Move over Millennials - it’s time to talk to Gen Z

For the last few years marketers have been busy understanding and addressing Millennials (or... Read more

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