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Apple Watch will usher in 'reimagining' of content marketing, say agencies

Apple's highly anticipated smart watch range was finally unveiled last night, with prices... Read more

Microsoft blurs line between performance and brand KPIs to spur ad sales

Partnership is an overused term in the marketer’s lexicon, according to Stuart Flint, UK... Read more

PepsiCo reveals its toughest content marketing lessons

PepsiCo is in the throes of a global push to measure the effectiveness of its content marketing.... Read more

Who inspired you? To mark International Women’s Day, women in the industry reflect on who has inspired them most

To commemorate International Women’s Day on Sunday 8 March, The Drum asked a cross-section... Read more

Trends to watch in 2015: Amazon media, InMobi, Carrot Creative, and other NY Ad Club members discuss

Trends to watch in 2015: Industry leaders weigh in ... Read more

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