In a quest to identify the top UK freelancers across the creative industries, The Drum asked its readers to nominate their top three freelancers. We then whittled down the list and caught up with some of our recommended freelancers to find out... Read more
Sunday is the day where fans are most likely to engage with a brand on social media, research by Socialbakers has found.
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In a quest to identify the top UK freelancers across the creative industries, The Drum asked its readers to nominate their top three freelancers. We then whittled down the list and caught up with some of our recommended freelancers to find out... Read more
With Apple releasing its third generation iPad, what seems certain is that tablets are becoming a mass market device and their proliferation continues to grow at an incredible rate.
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In a quest to identify the top UK freelancers across the creative industries, The Drum asked its readers to nominate their top three freelancers. We then whittled down the list and caught up with some of our recommended freelancers to find out... Read more
As economic woes continue, industry giants are changing the way they look to advertise products and engage with consumers. Out goes the multi-million TV strategy and in comes the increased digital budget.
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International - 02/04/2012
More than eight of out 10 (82%) public relations professionals work with bloggers to provide coverage for clients, whilst 98% of PRs find bloggers useful, new research has found.
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With recent research from DWPub revealing that more than eight out of ten PR professionals currently work with bloggers to provide coverage for clients, it is clear that the importance of bloggers in the PR mix is increasing.
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The Drum hears from social voices in the marketing communications industry to find out their top tips for social engagement.
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Press releases are the preferred method of relaying news information to journalists still, although corporate blogs have been found to be the most useful of social media channels for journalists when researching articles, a new survey has found.
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BBC London 2012 editor Mark Coyle is among a host of high-profile journalists to join the judging panel for the Online Media Awards.
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WPP chief executive Sir Martin Sorrell has welcomed today’s budget from chancellor George Osborne, describing it as ‘inventive’.
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Donny Osmond has joined Smooth Radio’s Sunday line up with his own radio show being broadcast from his studio in Las Vegas.
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Yell's global advertising, Hertz's global PR, Kronenbourg 1664's UK advertising and Mercedes-Benz's social media account have all come up for review of late. Here we take a look... Read more
International - 21/03/2012
What effect is social media having on PR?
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In the interview, Bogucki discusses Polydor's relationship with social media and how Spotify works both promotionally and commercially for record labels. Read more
International - 20/03/2012
Social Notworking?
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Mergers and acquisitions activity within the marketing communications sector has been ‘remarkably resilient’ according to Results International, which completed nine global deals worth $200m in the last eight months.
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