Hearst Magazines UK, publisher of Cosmopolitan and Good Housekeeping, is concerned that the use of native advertising is “undermining” the brand and creating a poor customer experience for mobile users, according to its group digital... Read more
Insurance brand Allstate, IPG Mediabrands, and Haworth Marketing & Media are among the first brands to pilot the trading of digital TV ads on a reserved programmatic basis, following a tie-up between Comcast’s video ad server FreeWheel... Read more
Tesco-owned Blinkbox is gearing up to launch a major branding campaign to promote its place as provider of “fresh from cinema” movie releases, despite recent speculation that the retailer is looking to sell the service.
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The future of advertising is "under threat" as we hurtle towards an internet of things-dominated economy, but marketing and creativity will thrive in this new landscape, according to Microsoft’s technical evangelist James Whittaker... Read more
Plans for Nigel Farage, the leader of the UK Independence Party (UKIP), to attend a live television debate with the leaders of the three major UK parties for the 2015 general election, have come under scrutiny for excluding several more prominent... Read more