A report by Optus Business has concluded that only 8% of customers prefer to engage with businesses via social media.
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US talk show host, Jay Leno, naturalist and icon Sir David Attenborough, Ricky Ponting and model Heidi Klum are amongst a host of famous names announced by Tourism Australia as supporters of its 'Best Jobs in the World' competition.
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ABC’s iview mobile app has been announced by the corporation as one of the top 10 most downloaded apps in Australia and New Zealand.
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Condé Nast has revealed it is to close women’s lifestyle magazine Easy Living with the publication going online-only from July, putting 30 jobs at risk.
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ABC circulation results for key Trinity Mirror regional titles will switch from six monthly to monthly starting from May, it was announced on Thursday.
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This issue of The Drum outlines the marketing strategy behind a new charity event – Wig Wednesday – as Bil Bungay of Beattie McGuinness Bungay explains why the marketing services industries should get behind it and don a wig in aid of children... Read more
BT has ramped up its marketing campaign for its new Sky-rival BT Sport service, which offers 38 exclusive Barclays Premier League and Scottish Premier League matches, by announcing the service will be free to BT broadband customers.
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Tesco is launching its first TV series exclusively to Clubcard members following a deal with digital entertainment curator FilmBuff.
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Virgin supremo and self made entrepreneurial success story Sir Richard Branson gave a lively masterclass and Q&A on Tuesday morning addressing Adelaide’s Business Chicks breakfast.
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The latest in a line of internet blackouts in civil war-stricken Syria prompted Google to encourage Syrians with phone access to use its Speak2Tweet service to maintain online communications.
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Copyright rules must be adapted to ensure the publishing sector can continue to thrive in an intellectual property (IP)-based landscape, according to minister for culture, communications and creative industries Ed Vaizey.
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Publishers must emulate the approach taken by retailers to cultivate successful transaction strategies, according to Immediate Media’s CEO Tom Bureau.
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Online sports network Pitchero has struck an exclusive deal with Perform to monetise its multiplatform UK audiences via a range of formats including audience sponsorship and branded content opportunities.
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Syndey’s 18 Feet & Rising has launched a video in collaboration with MTV to highlight global human trafficking and exploitation.
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A short film that played between slots at this year’s TEDx 2013 featuring the director’s daughter is quickly becoming a viral sensation since being posted on Youtube last week.
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Host, The Glue Society and PR agency One Green Bean have collaborated on a challenging and provocative funding campaign on behalf of the Australian Indigenous Education Foundation, leading with a portrait of an imagined indigenous Prime Minister,... Read more
Sydney SEO and digital PR specialist Reprise Media has announced the appointment of a new senior team in newly created roles in its offices in Melbourne and Sydney.
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Consumer magazines are failing to provide brand advertisers with effective cross-platform ad opportunities, according to a report from Monotype Imaging.
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International - 07/05/2013
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