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Guardian-led programmatic alliance will give publishers scale to compete with Google & Facebook - reaction from Carat, Havas and MediaCom

Major publishers the Guardian, Financial Times, CNN International, The Economist and Reuters...

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Coca-Cola, Kraft and Papa John’s bare scars in battle to make ‘mobile advertising not suck’

Coca-Cola, Kraft and Papa John’s bare scars in battle to make ‘mobile advertising not suck’ video

Mobile is heralded as the solution to effective cross-platform marketing but for Coca-Cola, Kraft...

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Channel 4 rolls out first programmatic campaigns with Dentsu Aegis ahead of All 4 TV relaunch

Channel 4 has kicked off its first programmatically-traded video-on-demand ads across 4oD –...

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