News - Media

Media

Half of ad industry believes programmatic ad trading boosts creativity while 28% say it 'inhibits' it, says AOL study

Almost half (48 per cent) of advertisers believe the use of programmatic trading is helping open... Read more

Telegraph's Jim Freeman - News brands are leading search for audience measurement so why are we always so heavily criticised?

Last week I pulled on the shirt to represent the news industry on a panel at another media... Read more

BBC Wales premieres Aardman Animations created short film of Dylan Thomas's 'The Hunchback in the Park' for National Poetry Day

To mark National Poetry Day (Thursday 2 October) BBC Wales is to premiere a short animation of... Read more

X-rated agency shenanigans, 'Sexy bum' texts, silent discos, and yet another PR faux pas

Come one, come all to the hive of salacious gossip and industry buzz that is The Drum&rsquo... Read more

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