FremantleMedia has appointed former Publicis Entertainment’s managing partner Samantha Glynne to the newly created role of vice-president of branded entertainment as it looks to widen branded content tie-ups with advertisers for shows... Read more
Hearst Magazines UK, publisher of Cosmopolitan and Good Housekeeping, is concerned that the use of native advertising is “undermining” the brand and creating a poor customer experience for mobile users, according to its group digital... Read more
Insurance brand Allstate, IPG Mediabrands, and Haworth Marketing & Media are among the first brands to pilot the trading of digital TV ads on a reserved programmatic basis, following a tie-up between Comcast’s video ad server FreeWheel... Read more
Tesco-owned Blinkbox is gearing up to launch a major branding campaign to promote its place as provider of “fresh from cinema” movie releases, despite recent speculation that the retailer is looking to sell the service.
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