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The Drum Network
AI is already helping marketers do more, by augmenting (not replacing) them
Opinion
The Body Shop brand can be revived, but it can’t coast on goodwill forever
The Drum Network
How Beyoncé won Super Bowl LVIII
The Drum Network
With ChatGPT integration Copilot growing Bing’s user base, advertisers must take note
The Drum Network
Marketers need to make better mistakes: 7 assumptions holding us back
Opinion
A brand ‘Travis’ty in the making: what marketers get wrong about celeb endorsement
Opinion
Who killed creative strategy? You don’t have to be a True Detective to work it out
The Drum Network
Areas of influence: How Google uses co-creation to ‘permeate mainstream culture’
The Drum Network
Agencies need to embrace the positive power of negativity
Opinion
What does a creative exellence director do all day? Nord DDB’s Joel Ekstrand explains
The Drum Network
Effective measurement should propel brands forward – not hold them back
Opinion
Forget lone heroes with magic wands. DE&I must be a collective endeavor
The Drum Network
Health without compromise: Innocent, Oatly, and the rise of ‘enjoyable wellness’
Opinion
M&S x Status Quo. Idea: fine. Execution: shocking all over the world
The Drum Network
Looking to grow your business globally? Start with country-specific trust signals
The Drum Network
We’re still waiting for B2B advertising’s feminist revolution
The Drum Network
The European Accessibility Act: Will it help or hinder advertising creativity?
The Drum Network
Will AI-generated PR content dominate in 2024?
The Drum Network
In an uncertain market, shopper expectations are evolving – and brand loyalty is key
The Drum Network
All the world’s a stage: Next-gen live events are building the experience economy
Opinion
What does a head of visualization actually do? Pearlfisher’s Justin Goode explains
The Drum Network
Purposeful brands have an opportunity to support era-defining causes
The Drum Network
3 common agency proposition mistakes to avoid in 2024
The Drum Network
It’s time to put sustainability at the heart of customer experience transformation
The Drum Network
Personalization is the future of commerce – so why are brands still lagging?
The Drum Network
Marketing for ‘pre- and post-luxury’ consumers: What you need to know
The Drum Network
This year’s World Economic Forum focused on ‘rebuilding trust’. Marketers, take note
Opinion
Killer creative operations mean nothing without killer creative ideas
The Drum Network
AI will kill generic content marketing – and usher in a new age of POV content
The Drum Network
With ad spend up, here’s how agencies are preparing for growth
The Drum Network
I became an accidental AI expert – here’s how it’s already useful for advertisers
The Drum Network
Fandom, on your own terms: How brands will spearhead immersion in 2024
The Drum Network
2024: The year boomers turn to TikTok shopping?
The Drum Network
Is 2024 the year that social search takes over (and ‘social SEO’ becomes essential)?
The Drum Network
Beauty, B2B, and neuroaesthetics: Why content strategy should be better looking
The Drum Network
5 behavioral science techniques to boost website performance
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More From our Open Mic Members
From our Open Mic Members
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Unbiased measurement: A north star for mobile and app marketers in 2024
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4 privacy questions brands should ask their location-based advertising partners
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Influencer marketing: why success relies on integration with your overall marketing mix
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