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Opinion
Disappointing S4 figures suggest the only way left for Sorrell to go is up
The Drum Network
Bad brand behavior: 5 things clients need to stop in 2024
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Small connections can lead to big things at SXSW
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As AI enters the branding world, 3 vital things are missing
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‘Pretty good for a girl’: How your brand is hindering gender equality in gaming
Opinion
Why does a media agency need neuroscience? Mindshare’s Kelechi Nwankwoala explains
Opinion
What does a head of client inclusivity do all day? Digitas’s Danisha Lomax explains
The Drum Network
At SXSW 2024, bold experiential marketing took center stage
Opinion
Congress can attempt to stifle it, but TikTok’s impact is here to stay
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Are we losing the art of marketing relevancy?
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Let me tell you a funny story: Why we’re running a comedy night for our ‘competitors�...
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Lessons from HubSpot and that Papaya Global Super Bowl ad: Think big to stand out
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Watch: Why I spent 30 hours on trains and buses to get to Mobile World Congress
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AI won’t replace B2B copywriters, because it can’t
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How can ‘culture come from the top’ when our work lives are so individualized?
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In 2024, customer and employee experience should be at the heart of your AI strategy
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How to really get ahead in marketing: Learn to say ‘no’
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Say something meaningful this IWD – or say nothing at all
Opinion
We need a better word for freelancing, it’s selling women short
The Drum Network
‘True human influence’ and nostalgia: How creators supercharge travel marketing
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E-commerce’s newest evolution: Hyper-personalization, for everyone, all the time?
Open Mic
In a privacy-first future, Google Ads is in trouble - here’s how it’ll impact marketer...
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SXSW done right: 4 tips for your first trip to Austin
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How modern design is giving traditional Asian medicine a new lease of life
The Drum Network
As the Digital Markets Act’s compliance deadline arrives, is your house in order?
Opinion
Trendflation makes it impossible to discern between priceless and worthless trends
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How to trim your margins (without sacrificing your brand’s mojo)
Opinion
We’ve reached peak Stanley. Now the reusable craze needs to be quenched
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As a motherless marketer, I say the industry needs to do better on Mother’s Day
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‘Depth marketing’: How can it revolutionize your approach to new business?
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As agencies and consultancies converge, who can really deliver?
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Digital innovation in hospitality makes for simpler customer experiences
Opinion
Soiled briefs: your parody ad won't make a mark, here’s the fix
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Less time at bars and pubs, more marathons: A snapshot of our 2024 leisure lives
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Buy your tomatoes first-class flights to your events (it might be more sustainable)
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Mark your calendars: 3 data deadlines in 2024 for marketing effectiveness
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From our Open Mic Members
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