Manchester agency Lake has rebranded antibactierial handwipes brand Sani+Hands for Nice Pak International.The packaging has been redesigned and now has a new typeface, fresh colourways and a metallic gloss material.Nice-Pak marketing director Ian... Read more
Reckitt Benckiser has unveiled a £10million ‘Don’t lose a day’ campaign for Lemsip, Strepsils and Meltus designed by Euro RSCG London.The i360 campaign will include TV advertising, digital and social media, radio, PR and... Read more
The North Mersey Primary Care Trusts have appointed Air Creative to deliver a campaign to raise awareness of the wide range of health services that are available in the region.Altrincham-based Air was appointed following a competitive creative... Read more
A direct mail advertisement by Optimax Laser Eye Clinics, which said ‘we're the UK's number one Laser Eye Surgery specialists’ has been banned by the ASA.A complaint had been made by Optical Express about the advert, which also claimed... Read more
Lloydspharmacy is launching a direct marketing campaign to promote its Substance Misuse Service to Drug and Alcohol Action Teams.DAATs were established by the government to deliver local action on subtance abuse and aim to protect families and... Read more
Advertising agency Driven has created an advertising campaign for Biorepair toothpaste, targeted at women.The advert for the toothpaste that repairs tooth enamel with enamel features a stiletto shoe with a heel made of Lego, with the tagline ... Read more
Today will see Bupa launch its TV advertising campaign to promote its new health insurance product.
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Bupa is reported to be reviewing its media account, with joint incumbent Carat Manchester not said to be in the running. MediaWeek says that four agencies have been shortlisted for the £10m account; MEC, Mindshare, PHD and incumbent Starcom... Read more
A campaign to challenge the attitudes of teenagers to violence and abuse in relationships was launched by the Home Office yesterday.Directed by BAFTA award winning Shane Meadows, director of This is England, the TV and cinema adverts will run... Read more
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