Twitter has bolstered its ad proposition with the launch of keyword targeting in timelines, letting advertisers target users based on intent.
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International - 17/04/2013
Birds Eye has launched a sampling campaign and is set to visit 320 supermarkets as part of its Make More Of Midweek tour.
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McDonald’s has announced that Steve Easterbrook has returned to the role of global chief brand officer after 18 months away.
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International - 16/04/2013
Taco Bell has unveiled a new ad, created by Deutsch LA, showing the awkward moment of a first kiss.
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International - 16/04/2013
After an April Fools joke for an ‘All Ends’ loaf went down very well, Warburtons has responded to fan’s demands and created a limited edition version of the loaf.
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This amusing piece of work from Chemistry in Ireland pokes fun at various advertising clichés concerning women's relationship with snacks. Of course, to some extent, it has its cake and eats it... which is more than can be said for poor old Muffin... Read more
Republic of Ireland - 14/04/2013
Heineken has announced that Fernando Degrossi is the winner of the 2012/13 Your Future Bottle Design Challenge, beating almost 2,000 entries. His design will become the second Limited Edition bottle that will be produced, going on sale globally in... Read more
Big Cola recently launched a global ad campaign to promote it's "Think Big" concept, featuring guerilla street art, POS, sponsorships and social media.
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International - 12/04/2013
DairyCo has engaged with Creative Jar as part of its latest marketing campaign which is based on the concept of life without dairy.
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Nescafe has unveiled a new integrated campaign devised by Publicis Conseil, featuring the new slogan "It all starts with a NESCAFE".
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Last Thursday was all about Pepsi and Beyoncé, this Thursday it’s Diet Coke and Taylor Swift’s turn as the soft drinks giant unveils Miss Swift’s debut ad during tonight’s US airing of ‘American Idol’.
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United States - 11/04/2013
The Advertising Standards Authority (ASA) has confirmed it is investigating 67 complaints over... Read more
A smartly-suited yet fashionably unshaven young man makes his way to work in the busy city; neatly negotiating his bicycle down steps and over benches - only to miscalculate the glass doors of his office and bump his head in the presence of a... Read more
Diet Coke has today unveiled a new campaign as part of its 30th anniversary celebrations, inviting consumers to strike their best pose before forming part of a larger Diet Coke Mosaic on the Facebook page.
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Beer brand Tsingtao has revealed a sponsorship deal in association with the British Superbike Championship, Triumph Triple Challenge and the Isle of Man TT.
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Moneysupermarket has ring-fenced its data by building a private trading desk as it looks to drive data monetisation and maintain control of its first-party data, The Drum can reveal.
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Kerry Foods has today announced the appointment of Unity to handle its creative account for Cheestrings.
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Two ‘Phoneographers’ – amateur photographers who shoot entirely on smartphones – will be given the same accreditation as their professional counterparts as they battle it out with the long lenses to get the best shot at this weekend’s FA Cup Semi... Read more
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