This slice of 70s-influenced nostalgia is very clever. It taps into that sentimentalised recollection adults of a certain age will have for their carefree youth, and helps cement the association that Robinsons was part of that time. In this way,... Read more
Having ‘discovered’ the Danish flag in the Coca-Cola logo, the drinks brand partnered with McCann Copenhagen in order to help spread happiness.
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Following a relaunch of the Speyside distillery, Tamdhu has been given a new brand identity courtesy of Glasgow and London-based agency Good.
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Ivan Menezes has been named as the new CEO of international alcoholic drinks producer Diageo, the maker of Johnny Walker, Guinness and Pimms.
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International - 07/05/2013
South Australian boutique savoury spread Aussiemite is undertaking a major expansion and rebrand in a bid to launch in the UK and affirm its status as a domestic rival to Kraft-owned established brand Vegemite.
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Bacardi USA has appointed WPP owned Mindshare to handle its media planning and buying responsibilities.
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United States - 06/05/2013
PepsiCo has dropped Lil Wayne as the face of Mountain Dew, following a mention in the rapper’s lyrics about civil rights martyr Emmett Till.
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United States - 06/05/2013
Tropicana is unveiling a TV and outdoor campaign as it looks to promote its single serve range, promoting the brand as ‘goodness on the go’.
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Heineken brand Desperados has launched a summer campaign aimed at engaging with 18-30 years olds through a series of London festivals.
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McDonald's has unveiled two separate campaigns: a digital campaign to support the launch of its Great Tastes of America food promotion and a TV campaign to promote its breakfast menu.
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A new TV ad campaign from Robinsons will launch during ITV1's Britain's Got Talent over the bank holiday weekend.
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Coca-Cola is understood to have kicked off a review for its digital agency roster for North West Europe and the Nordics.
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International - 03/05/2013
Graham’s The Family Dairy has launched a new website with The Lane Agency, which looks to help increase engagement with customers.
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Currys, The Body Shop and Kiddicare are among the first retailers to adopt the first in-store mobile cashback solution from TopCashback.
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Burton’s Biscuit Company has unveiled a £1.2m campaign to promote its new honeycomb and praline flavours in the Cadbury Fabulous Fingers range.
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Glue Isobar has appointed former Jam executive Thom James and MEC’s deputy head of strategy James Caig to become head of social and head of strategy respectively.
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Tesco has relaunched its Clubcard website today, putting more focus on rewards and content experiences for loyalty scheme members.
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Hornsby’s hard cider, which was recently acquired by C&C Group PLC, has unveiled a new brand identity with Blue Marlin.
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International - 01/05/2013
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