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Food & Drink
The Drum Network
People are bored of social media ads, so let’s get creative
The Drum Network
A ‘platform idea’ is so much more than a tagline
Opinion
Creative side hustles: Cream’s Lottie Webb juggles supper club and client management
The Drum Network
Here’s what the ultra-rich spent money on in 2023 (and how to market to them)
Opinion
Pot Noodle: why our slurp doesn’t suck
Opinion
Wondering what’s wrong with the ad industry eventually led me to Liquid Death
Opinion
What does a head of inventor relations really do? TMS’s Andrew Hajithemistou explains
The Drum Network
Is it time to label ultra-processed foods?
The Drum Network
Digital innovation in hospitality makes for simpler customer experiences
Open Mic
How digital retail media is transforming the relationship between brands and consumers
The Drum Network
Pringles & Caviar: The unlikeliest brand collaborations often work the best
Opinion
Lyle’s rebrand uproar reveals difficulty balancing tradition and modernity
The Drum Network
Food & drink brands cannot ‘win on taste’ alone
Open Mic
Crisps and caviar: Why high-low food collaborations are a win-win for both brands
The Drum Network
Coke’s TikTok-exclusive flavor: Behold the era of products designed for social shops
The Drum Network
B2B events hospitality: A secret frontier for new food and drink trends?
Opinion
Whisky can learn from tequila and rum, just as they once learned from whisky
Opinion
Nostalgia is an important part of taste. Top food brands are capitalizing
The Drum Network
You are what you eat: Why brands must lean into clean eating
Open Mic
Tech on the menu: The integration of DOOH in the food and beverage industry
The Drum Network
Buy your tomatoes first-class flights to your events (it might be more sustainable)
The Drum Network
Challenging the challengers: How legacy food & drink brands can adapt and thrive
The Drum Network
The high-tech food tightrope: Consumers want innovative, but not artificial, food
The Drum Network
How White Claw, Pernod Ricard & Heineken are adapting their marketing to reach gen Z
The Drum Network
Health without compromise: Innocent, Oatly, and the rise of ‘enjoyable wellness’
Open Mic
Why 2024 is the year of brand ubiquity
Opinion
The McDonald’s CosMc’s logo isn’t retro enough to last
Opinion
How brands – and capitalism – killed nostalgia
The Drum Network
The secret to selling more plant-based products? Don’t say ‘vegan’
Opinion
How not to be a dickhead when moving young creatives across the world
Opinion
Brands recycling Gen Z insights for Gen Alpha are in for a rude awakening
Opinion
Why Gen Z holds the key to the drinks industry’s next chapter
Opinion
What do they do all day? Ogilvy’s José Juarez on the role of an integration lead
Opinion
How the masters of champagne made me rethink the 4Ps of marketing
Opinion
Subway’s gone stale, but where did it all go wrong?
Opinion
Be warned, your sustainability billboards need more small print
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