Radiator PR was tasked with creating a PR strategy to promote Relentless Energy Drink’s ‘Lives of the Artists: Follow Me Down’ film project. This case study outlines the 12-month campaign, from implementation to results. The campaign involved an... Read more
The term social media seems to be taking on its original meaning as the direct sales strategy pioneered by the likes of Tupperware makes a comeback. The Drum caught up with new pudding brand DeviliSsh using the sales model in the hope of getting... Read more
In this feature article, search marketing specialist Epiphany Solutions reveals that global... Read more
The Drum met up with Domino's marketing director Simon Wallis to talk about its plan for the brand and the agencies it employs, digital innovations such as the brand's use of social media, and the future of sponsorship for the brand. Read more
Warburtons marketing boss Richard Hayes talks to The Drum about why, despite penny-pinching times, emotion plays a part in bread staying at the top of most grocery lists. Read more
Ask anybody to name the planet’s best selling whisky brands and chances are they will guess at Bells, Famous Grouse or Johnnie Walker. It’s also a fair bet that the brand of Ballantine’s Scotch Whisky, founded by George Ballantine in Glasgow in... Read more
Citing climate change, carbon footprints, ozone depletion or intensive farming, it seemed that all and sundry had taken it upon themselves to implement policy after policy, promising to tackle this, that and the next thing, all the while employing... Read more
Today there is no shortage of ‘food on the go’ outlets to choose from on UK high streets as the tempting aromas of Subway, Pret A Manger, McDonalds, Burger King etc invade your nostrils aiming to entice you zombie-like into their... Read more
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