Leo Burnett Sydney has developed an ambitious campaign for Coca Cola aimed at unifying customers across the vexed political divide between India and Pakistan.
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Levi Roots has launched a £20m 'play and win £10 notes' campaign, combining a nationwide on-pack promotion and an interactive online game to give customers the chance to win £10.
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Youth media brand Vice is evolving its ad network AdVice to become a premium content ecosystem for brands as part of its strategy to help publishers’ better monetise and co-create “high impact” digital advertising.
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International - 20/05/2013
Weetabix is promoting the launch of its On the Go Breakfast Biscuit range by asking the public about their morning routine in order to determine how a series of Vine videos progressed.
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Athenos, the feta cheese brand, has unveiled a new cooking show as part of a larger marketing campaign.
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Sly Bailey, previously Trinity Mirror chief executive, has announced her appointment as non-executive director of a food firm.
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Wrigley has announced that it is set to launch a new campaign, which looks to persuade the public to reveal their superstar smile.
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To celebrate the launch of its Weetabix On The Go breakfast biscuits, the Weetabix factory in Kettering created a giant biscuit to form the basis of its Twitter feed.
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The Office of Fair Trading (OFT) is contacting over 60 leading online firms to stress the importance of being transparent with consumers about how and why they collect their personal data.
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Gü’s is celebrating 10 years in the puddings business with a campaign from Publicis Chemistry.
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Ben & Jerry's has launched a new European product and sampling tour with web and social engagement support through Maynard Malone.
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Somersby Cider has launched the first of four webisodes as part of ‘Project OpenMinded’ - a mission to help people step out of their comfort zones.
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Arnold Furnace, with offices in Melbourne and Sydney, has created a campaign for clients Jack Daniels intended to leverage Australia’s status as hosts of “the biggest music festival scene in the world”.
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Curiously Cinnamon has today launched an online video campaign, which looks to pit fans of the Nestle cereal against each other.
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Websites that are not optimised for mobile devices should be “banished” into Room 101, while QR codes have "failed" to reach their full potential and therefore should also be binned,according to Capcom UK product manager Craig Brown and Reckitt... Read more
International - 16/05/2013
Aqua Pura has announced the appointment of The if agency for a promotional tour of the UK, which looks to encourage both sampling and sign ups to Cancer Research UK’s Race for Life.
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The ISBA has suggested health campaigners are using over-simplistic scapegoat solutions to inform recent campaigns promoting ad bans.
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Volvic Juiced has announced that it is set to unveil an interactive billboard at Bluewater Shopping Centre, which will give passers-by prizes if they touch it in the right place.
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