News - FMCG

FMCG

Diet Coke’s sales dip is a product problem not a marketing mishap

Coca-Cola describes Diet Coke as a “work progress” in its bid to stem plummeting...

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Why Google's latest algorithm update is 'essential' - US & UK agencies respond to Google's 'mobilegeddon'

Agencies have mostly welcomed Google's move to crack down on websites which aren't mobile...

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Five ways to take innovative marketing from start-up to scale-up

Brands and agencies must work out what innovation means to them ...

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