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FMCG

Five hurdles brands need to overcome to focus media on the audience not the channel

For media planning to flourish amid tougher financial pressures, marketers and agencies at this...

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'You don’t constantly have to prove ROI': Innocent reveals business case for hosting free festival where social media is banned

A free-to-attend event for 1,500 people, who are blocked from accessing WiFi and discouraged from...

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Diet Coke’s sales dip is a product problem not a marketing mishap

Coca-Cola describes Diet Coke as a “work progress” in its bid to stem plummeting...

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