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FMCG

The stories behind the headlines: Guinness World Records moments from brands including Mini, Microsoft and Red Bull

As Guinness World Records marks 60 years of record breaking, The Drum takes a look at some of the... Read more

56% of online display ads are not seen by consumers, claims Google in first ad-viewability study

More than half (56.1 per cent) of online display ad impressions are not seen by consumers,... Read more

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