Google is rolling out an AdWords upgrade aimed at helping marketers hone paid-search targeting across multiple devices, while letting them adjust bids for ads according to device type, location and time of day.
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Umbro has today unveiled a tongue-in-cheek image to mark the end of its reign as England official kit supplier, with Nike set to take over.
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David Beckham has this afternoon taken over the Twitter feed for H&M, answering questions using the hashtag #AskBeckham.
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Bravissimo has revealed it is set to launch a bold new campaign in March 2013 in order to educate women on how a good looking bra should look and feel.
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Linda Barker has been announced as the new ambassador for lingerie brand Playtex.
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MTV has announced that reality TV show Geordie Shore has unveiled an official online merchandise outlet, entitled Geordie Store.
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ITV has launched an online planning tool aimed at providing agencies and brands with more insight into current TV viewers' behaviours along with their use of new media and technologies and ad preferences.
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John Lewis has revealed the second advertising campaign for its exclusive fashion brand Somerset by Alice Temperley.
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Women’s magazine GLAMOUR and online retailer Very.co.uk have joined forces to launch the GLAMOUR collection, available exclusively from the fashion-forward etailer.
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Kiniki Swimwear has launched its new product catalogue produced by Staffordshire-based integrated communications agency Lesniak Swann.
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West Midlands - 29/01/2013
Clothing retailer Voi Jeans has requested the services of Out of Home International to implement promotional 6-sheet billboards in the Birmingham region.
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West Midlands - 28/01/2013
United Colors of Benetton is set to launch a new fashion campaign to promote its new format based on “the iconic value of colour.”
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International - 23/01/2013
Big Brother will tonight unveil a new task called ‘Fashion police’, which will promote Very.co.uk as the show’s official fashion partner for 2013.
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The Chalhoub Group, which specialises in the retail and distribution of luxury brands in the Middle East, has commissioned London and Singapore-based interior architects Shed to create an entire district for the world’s leading shoe brands.
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International - 22/01/2013
Luxury women’s clothing brand Pure Collection has announced the appointment of ais London to develop its brand and CRM strategy.
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Every fortnight The Drum publishes a slection of new creative work. Now you can vote for the work... Read more
Women are more likely to recommend food brands to their friends and family than any other category, including beauty and fashion, research from Haygarth has found.
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It has been announced that men’s clothing retailer Gio Goi has become the fourth retailer of 2013 to go into administration: a week after Jessops revealed that it had been placed into administration.
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