Channel 4 is to focus on interest-based targeting as part of its data pool initiative ahead of exploring behavioural targeting opportunities later this year.
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Every fortnight The Drum publishes a selection of new creative work. Now you can vote for the... Read more
Ab-Inbev, BMW and Heinz are among the first brands to back the launch of a Tech City innovation hub initiative aimed at driving collaboration between digital start-ups, agencies and brands.
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The British Fashion Council has partnered with video distribution and monetisation specialist Rightster in order to live stream 21 of the catwalk shows at this month’s London Fashion Week (LFW).
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PETA is rolling out a computer-generated parody to make consumers think twice about wearing animal skins in time for London Fashion Week.
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F&F has launched a cross-platform social media campaign created by We Are Social.
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Value fashion store Primark has suggested that the “whole model has to be challenged” before it would be able to successfully trade online.
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UK advertisers increased their mobile paid-search budgets last year by 94 per cent to 19.32 per cent, according to Marin Software’s Mobile Advertising Around the Globe report.
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YouTube is to launch on free-to-air satellite TV service Freesat as it continues to position itself as a platform for premium, broadcast-quality content.
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GLAMOUR Magazine editor Jo Elvin is to take part in a Google+ hangout on Monday 11 February to celebrate the launch of GLAMOUR ’s first range for Very.co.uk.
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Womenswear company Jacques Vert Group has exclusively joined with global performance network Affiliate Window, in a bid to develop its campaigns and optimise its marketing assets.
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To celebrate the launch of its first ever Valentine’s TV advert Ann Summers gave Londoners an exclusive look at its ‘Love or Lust’ campaign by projecting the ad at three hotspot locations last night.
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UK tech start-up Flubit has announced the appointment of Surname & Surname to handle its consumer and corporate PR.
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Google is rolling out an AdWords upgrade aimed at helping marketers hone paid-search targeting across multiple devices, while letting them adjust bids for ads according to device type, location and time of day.
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Umbro has today unveiled a tongue-in-cheek image to mark the end of its reign as England official kit supplier, with Nike set to take over.
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David Beckham has this afternoon taken over the Twitter feed for H&M, answering questions using the hashtag #AskBeckham.
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Bravissimo has revealed it is set to launch a bold new campaign in March 2013 in order to educate women on how a good looking bra should look and feel.
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Linda Barker has been announced as the new ambassador for lingerie brand Playtex.
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