Debenhams looks to increase its diversity of models in its latest look book campaign, with faces including Paralympian amputee Stefanie Reid; a 69-year-old model; and the face of the recent Plus Size Fashion Week.
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UK digital ad spend surged 12.5 per cent like-for-like to hit a record £5.42bn in 2012, with mobile accounting for 10 per cent of spend, according to the latest Digital Ad Spend report from the Internet Advertising Bureau (IAB) and PwC.
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Google is planning to drive education of the value of real-time bidding (RTB) to advertisers by stripping out the complexity to drive mainstream take-up.
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UK paid-search cost-per-clicks (CPCs) outstripped those in the US for the first time in the final... Read more
International - 08/04/2013
Jacques Vert has announced the appointment of John Hobson, previously joint managing director at Disney Stores Europe as its multichannel director.
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To celebrate the opening of the new 5* Sensatori Resort Turkey in early summer tour operator Thomson has collaborated with world renowned millner Philip Treacy to create a range of limited edition sunhats and a bespoke hotel bar.
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To celebrate the start of the spring fashion season McArthurGlen Designer Outlets has unveiled ‘Fashion Fling’, a two week national initiative hosted by the Designer Outlet Group which sees limited edition fashion hub installations feature across... Read more
Singer Marilyn Manson has been confirmed as the face of the new Saint Laurent advertising campaign from creative director Hedi Slimane.
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Fashion e-tailer and home shopping catalogue Kaleidoscope has unveiled its SS13 advertising campaign, including a 30”national and regional prime-time TV ad spots.
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Apple has appointed Omnicom Media Group’s chief digital officer Paul Wright to the role of director of EMEA for its mobile advertising network iAd.
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Arcadia Group has announced it is to launch five new iPad apps for its high street retailers Topman, Burton, Dorothy Perkins, Evans and Wallis by May, with Android versions following in the summer.
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Facebook is trialling the introduction of Exchange-delivered ads to its News Feed on desktops as it looks to increase ad-targeting opportunities on the platform.
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Salon brand Regis has unveiled a new website for its UK customer base in a bid to set the salon chain apart from the competition in terms of both functionality and content.
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Watch brand Olivia Burton has engaged Good Results PR to handle the promotion of its current SS13 collection.
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High street retailer H&M has revealed Beyoncé will be the face of the Swedish chain’s global summer campaign.
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Michelle Obama is being portrayed as the Queen in a stamp design by Grey London to celebrate her crowning as the Best Dressed Woman in the World by The Sunday Times’ Style magazine.
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London and New York-based digital media agency 7thingsmedia has revealed it has purchased a 35.75 per cent stake in fashion media marketplace Fashion Traffic.
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Burberry has announced the appointment of Kaitlyn Wilkins as global director of social media.
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International - 18/03/2013
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