Henleys has completed a brand repositioning with Various Artists with the launch of a consumer facing ‘Henleys VS.’ campaign.
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The current economic climate and tightened purse-strings have an effect on the quantity and quality of products making their way into consumers' shopping baskets. Here, The Drum explores the findings of a recent survey by Mintel into the changing... Read more
High Street retailer M&S has recruited all 16 finalists in this year’s X Factor competition to front its big budget Christmas campaign. Read more
eBay is today unveiling a fashion advertising campaign, developed by DDB Tribal, to promote its Fashion Outlet. Read more
Berghaus has denied reports that it has agreed a secret advertising deal with the BBC to promote its products. Read more
The BBC is being accused of having agreed a ‘secret’ advertising deal with Berghaus, with its presenters wearing the outdoor brand’s jacket, having received a 45% discount. Read more
This case study outlines how Debenhams developed a PR strategy to include more of their customer base, creating positive feedback and uplifted sales. 42% of Debenhams' sales come from size 14-16 clothing, and it was felt that store mannequins did... Read more
Lingerie brand Boux Avenue has appointed Lorna Perrin as brand and marketing director.In the new position, Perrin will be taking responsibility for the brands’ overall strategic direction and growth of the multi-channel business both in the... Read more
Oakley Europe has launched an online-gaming experience website created by Tokyo Digital.The website is part of a campaign produced by London-based Bigballs allowing users to compete online with world-class sports-stars including Mark Cavendish and... Read more
A PR gaffe or a rare moment of corporate honesty? JD Sports boss Peter Cowgill said the looting which cost the retailer £700,000 worth of stock showed "there is a strong demand for our products on the high street".His quote has since tickled... Read more
Etailer Fashion Union has appointed Greenlight to work on its integrated search account.Fashion Union is focusing efforts on harnessing the online channel to develop greater revenues and efficiencies, steering away from its mail order business... Read more
Fashion fans who aren’t at London fashion week yesterday managed to beat the likes of Anna Wintour to become the first to see the new Burberry line, with photographs of each look posted on Twitter seconds before the models appeared on the... Read more
The second phase of a three-year-campaign from The Woolmark Company, which aims to promote the benefits of the material its uses to the fashion community at London Fashion Week, has been revealed. The campaign, featuring images from photographer... Read more
Fashion brand Duck and Cover has created a marketing campaign with Uniform designed to expand the brand’s online presence.The ‘We Want your Face’ campaign, which launches today and will run until early October, is a modelling... Read more
Brand design agency Coley Porter Bell has created an advert for London Fashion Week in the windows of Coutts, in order to celebrate the company’s involvement with the event.The promotional campaign also includes banners at Somerset House and... Read more
Online fashion magazine Fashion156.com has revealed a new brand, website and online shop, developed by Loaf Creative. The online monthly fashion magazine’s new website features specially shot photography and offers insight into the up-and... Read more
Cosmetic brand Rimmel London is launching an online marketing campaign around London Fashion Week with Glam Media.Rimmel London is the exclusive sponsors of Glam.co.uk's London Fashion Week coverage, with specialist interactive advertising... Read more
Shoes retailer Moda in Pelle is working with Fourninety on in-store designs for its autumn, winter and Christmas ranges.Featuring giant gilt frames and inspired by the "style of pop stars such as Katy Perry", the agency's designs... Read more
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