Latest Fashion Marketing &amp; Media News

Superyachts, colored diamonds and the world's rarest whiskys: the super-rich found all kinds of ways to spend their money in... Read more

Joanna Lewis - 04/04/2024

Nike's cultural clout among younger consumers may be in freefall, says Luke Hodson.

Has the Nike Air bubble popped for gen Z?

Growing up in the '90s, my loyalty to Nike never wavered, says Luke Hodson of agency the Nerds Collective. But now, he’s second... Read more

Luke Hodson - 29/02/2024

Pringles & Caviar: The unlikeliest brand collaborations often work the best

Pringles and caviar, anyone? It‘s often the least expected brand collaborations that work the best, says Fiona Faint of No Brainer.... Read more

Fiona Faint - 23/02/2024

Brands and marketers must embrace sustainability practices to meet customer expectations, says Alex Lewis

Here’s how fashion brands can make lasting sustainability changes

The fashion industry must improve its sustainability creds, says Isidora Mazibrada of Revolt. Here's how businesses and... Read more

Isidora Mazibrada - 21/02/2024

With technological shift underway today's e-commerce experiences are just the tip of the iceberg, says Ward de Kruiff

To win the brave new digital future, brands need cohesive omnichannel strategies

Digital disruption reshapes commerce across platforms, says Ward de Kruiff of EPAM Continuum. As new technologies create a pivot-point,... Read more

Ward de Kruiff - 14/02/2024

What if we zagged rather than zigged on 2024 marketing trends?

Opinion: Self-published content

How marketers engage with trends needs to change if we’re to create more effective work, argues BBH London’s Anna Fitzpatrick... Read more

Anna Fitzpatrick - 05/02/2024

Why 2024 is the year of brand ubiquity

Whether it's in the food, film or fashion space, there's a common trend among brands right now, says Beanstalk's Todd Kaufman... Read more

Todd Kaufman - 22/01/2024

To solve advertising's real climate crisis we must fire all the activists

Jamie Kolkot, the totally real CEO of totally real agency Atmospheric, bravely posits a solution to advertising’s real climate... Read more

Jamie Kolkot - 15/12/2023

Maggie Smith, an influencer at 88, cements a new creative standard normalizing age

A stunning ad campaign from Loewe caught Raquel Chicourel's eye and got her thinking about a generation of untapped influencers.... Read more

Raquel Chicourel - 24/11/2023

No campaign can save British Airways from its budget future

Britain’s national carrier used to represent the pinnacle of air travel. Now, it is straining under the weight of history. It&rsquo... Read more

Harry Lang - 16/11/2023

How deep are fast fashion's pockets? Agency Impression investigates

How can marketers continue to find value in fast fashion?

Michael Weir and Nick Handley of agency Impression explore the changing landscape of consumer behavior in fast fashion. ... Read more

Michael Weir - 25/10/2023

Is all that time your agency's boss is spending on LinkedIn paying off?

Seen Connects, founder Sedge Beswick wonders if all that time agency leaders are using to scroll through LinkedIn is well used... ... Read more

Sedge Beswick - 10/10/2023

Gucci is reaching for stars following $7bn CAA deal

The Drum’s founder Gordon Young takes a closer look at a deal that may change the way that brands work with talent. ... Read more

Gordon Young - 11/09/2023

How is advanced technology allowing luxury brands to deliver next-level fashion experiences?

Fashioning the future: How tech brings new experiences to consumers and luxury brands

As this year’s Digital Fashion Week gets underway, Ward de Kruiff of EPAM Continuum looks at how emerging tech is reshaping the... Read more

Ward de Kruiff - 08/09/2023

Why I don’t have imposter syndrome

Yem Akingbade, creative at The&Partnership, isn’t ashamed to admit she’s where she belongs. Imposter syndrome, what&rsquo... Read more

Yem Elizabeth Akingbade - 01/09/2023

Tiffany & Co The Landmark on Fifth Avenue

I fell in love with Tiffany & Co’s new destination flagship – here’s why

Michelle Du-Prât, co-founder and chief strategy officer at design agency Household, recently visited the revamped Tiffany &... Read more

Michelle Du-Prat - 28/06/2023

Inclusive shapewear is a double-edged sword, based on research by Opinium

How is the popularization of shapewear impacting the UK’s body image?

Insight agency Opinium polled 2,000 UK adults to understand the impact that shapewear is having on the UK’s body image. Here,... Read more

Zoe Rivlin - 27/06/2023

Scared of AI coming for social? Lily Power of Relevance gives four reasons why you shouldn't be.

Better informed, prettier content: AI will transform luxury social media marketing

From automated content and personalized ads to social listening and beyond, AI is reshaping the landscape of social media. This is also... Read more

Lily Power - 21/06/2023

Does every x lead to gold? The best and worst of brand collabs