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Fashion
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Singles’ Day: which fashion brands garnered the most attention?
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Cultural communities will replace loyalty programs
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Is TikTok the perfect home for luxury brands?
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Why your online fashion ads won’t work with gen Z: a look at campus culture
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Want to understand luxury brands in 2022? Look to street culture
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Age is just a number: older models and influencers are showing a new way forward
Opinion
Letter from Gen Z: global brands must play like the Yankees to fend off micro brands
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From material to meta: how fashion brands can leverage web3
Opinion
Can Kourtney Kardashian really clean up fast fashion?
Opinion
Dove’s #KeepTheGrey shows marketing is embracing over-50s, so why aren’t workplaces?
Opinion
Why are we still using genders in advertising?
Opinion
Letter from gen Z: TikTok has a fast fashion problem
Opinion
‘Value your value’: advice for luxury brands worried about the living-cost crisis
Opinion
The ASA made a right boob of banning the Adidas ad
Opinion
There’s an influencer pay gap problem – and marketers can fix it
Opinion
Metaverse Fashion Week comes into style
Opinion
It's time for marketers to move out of the fast lane and into the ‘slow life’ trend
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Discover three pioneers of luxury fashion in the metaverse
Opinion
Why Greggs’ collab with Primark is a (meal) deal made in heaven
The Drum Network
Hugo Boss’ aggressive rebrand is impressive, but it misses a trick
Opinion
Fashion brands switch up agency partners ahead of next year’s e-commerce push
Opinion
What brands need to know before experimenting with NFTs
Opinion
What UX designers can learn from the fashion industry
The Drum Network
Singles’ Day: Chinese fashion brands overshadow the rest
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The paradox of fashion: can fast ever slow down?
Opinion
It’s time to stop experimenting with social commerce and get stuck in
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SEO strategy increases customer engagement for master jeweler
Opinion
5 trends sure to land retailers and brands an A+ in their back-to-school efforts
Open Mic
With vaccinations on the rise British retail is bouncing back
Opinion
Letter from gen Z: here’s how we really use social commerce
Opinion
Letter from gen Z: why thrifting is the future of fashion
The Drum Network
Cult partner with Central Saint Martins students to create digital exhibition
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11 marketing tips for fashion retailers in 2021
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The future of DTC? Think like a lifestyle brand
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Loyalty voxpop: The value of loyalty
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What new roles will agencies assume by 2025
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