The updated hair styling range from Axe looks to promote the fact that ‘First Impressions Count’, in a new campaign by BBH London.
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A national TV campaign designed by Clemenger BBDO Melbourne, accompanied by digital, outdoor and in-store executions launches this weekend for the 'Collectibles' mix'n'match underwear brand.
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The Office of Fair Trading (OFT) is contacting over 60 leading online firms to stress the importance of being transparent with consumers about how and why they collect their personal data.
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Websites that are not optimised for mobile devices should be “banished” into Room 101, while QR codes have "failed" to reach their full potential and therefore should also be binned,according to Capcom UK product manager Craig Brown and Reckitt... Read more
International - 16/05/2013
Old Spice looks set to promote its Wolfthorn line with a new campaign, featuring the “world’s first scratch ‘n sniff banner ad”.
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International - 23/04/2013
Profero and Sydney’s DDB have designed "The Mum to Mum project" for clients Johnson's.
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St. Tropez has announced the appointment of Kate Moss as the face, and the body, of the self-tan brand, as it looks to unveil its first-ever global advertising campaign.
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International - 10/05/2013
To promote the launch of the new Puma Sync Fragrances, the company has teamed with Grey London to create the Puma ‘Dance Dictionary’, which encrypts words into dance moves.
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International - 09/05/2013
Tesco is launching its first TV series exclusively to Clubcard members following a deal with digital entertainment curator FilmBuff.
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As consumer group Which? publishes its list of the worst offending supermarket own-brand products brazenly misleading the public by...
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Dove beauty brand has concocted a unique outdoor campaign with specialists APN Outdoor, constructing oversized 3-D prop billboards above two of Australia’s busiest thoroughfares.
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NIVEA is looking to persuade the public that the first swimsuit reveal does not need to be a big drama in its new campaign with Draftfcb.
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Entrepreneur Liz McCarthy has launched an e-commerce site for her abeautifulworld brand, offering organic beauty products, tutorial videos, fitness tips and nutrition advice.
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Manchester-based fashion brands AX Paris and Little Black Dress and BBC Television ‘The Apprentice’ contestant Susan Ma’s skincare brand Tropic Skin Care have turned to Manchester tech company Melbourne Server Hosting to provide high-capacity... Read more
For the launch of its new ‘Wild’ collection of scents Old Spice has made an unconventional hire by bringing in “someone from the wild” as the company’s new chief director of marketing.
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International - 11/03/2013
NIVEA is looking to promote skincare to men by reminding them that ‘It starts with you’ in a new campaign by Draftfcb.
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Johnson & Johnson is set to launch a 'For All You Love' campaign, starting with a US airing on 6 May.
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North America - 26/04/2013
As Bauer Media’s More! magazine closes its doors Digital Space has announced the launch of new fashion publication iLove which aims to turn traditional publishing on its head.
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Lynx has made it clear that nothing beats an astronaut - ever. So where do you take the campaign from there? There's only one answer: you, shower-gel-using-man, become the astronaut himself.
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Mother’s Day. A day for giving a little something back to all the hard working mums out there. A... Read more
New entertainment channel TLC has announced the signing of Superdrug as exclusive channel partner under a seven-figure deal.
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Alton Towers has launched an on-pack promotion with Fudge Urban to offer two for one tickets to the resort, in order to raise awareness on new rollercoaster The Smiler.
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