Melbourne and London based brand agency BrandOpus is launching its new design for McCain foods in Australia.
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International - 24/04/2013
The Thai market has increased by 12%, an audit of consumer spend on domestic appliances has found.
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International - 23/04/2013
Iconic British cooker brand Rangemaster from AGA has unveiled its latest advertising campaign set to go live this week.
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Radio specialist agency Eardrum has produced four new radio ads promoting digital radio as the ideal Mother’s Day gift for Commercial Radio Australia.
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International - 22/04/2013
MediaCom UK has appointed Moneysupermarket’s head of digital Andy Mihalop to the newly formed role of head of biddable media.
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Melbourne based strategist Zac Martin of CumminsRoss has launched a crowd funding bid for a beer shelf bookend.
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International - 21/04/2013
The creative agency Leagas Delaney, with offices in Hamburg, London, Tokyo and Prague has announced it will launch the Kartell Italian designer furniture brand in China via its office in Shanghai.
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International - 18/04/2013
Twitter has bolstered its ad proposition with the launch of keyword targeting in timelines, letting advertisers target users based on intent.
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International - 17/04/2013
Research has found that 96 per cent of the public feel that they get a sense of a brand while shopping in store, compared to 72 per cent online.
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Creative play company RenArt has joined forces with 3Monkey to create the packaging design and content creation for its range of BopArt colour stamping kits.
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UK digital ad spend surged 12.5 per cent like-for-like to hit a record £5.42bn in 2012, with mobile accounting for 10 per cent of spend, according to the latest Digital Ad Spend report from the Internet Advertising Bureau (IAB) and PwC.
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Luxury outdoor furniture brand Gloster has unveiled its first global brand campaign from Chapter following the agency’s appointment last year.
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Morrisons may be set to join Sainsbury’s in making a complaint to the ASA about the Tesco price promise.
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Leopard Films television brand Cash In The Attic has unveiled CashInTheAttic.com, an interactive, content-rich site which aims to be the definitive online hub for fans of antiques, collectibles and vintage items.
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UK paid-search cost-per-clicks (CPCs) outstripped those in the US for the first time in the final... Read more
International - 08/04/2013
Startup daily deals aggregator Bownty has raised $1.1 million in new funding from Danish SEED Capital and Accelerace Invest, a combined startup accelerator and investment programme.
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Brands could be missing a huge marketing opportunity by failing to successfully tap into the increasing single-person market, according to customer development specialist, Bridgethorne.
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Costcutter has announced that it is to launch a new three tier own label range, with the tiers to be called Independent; Independent Trader; and Independent Specialist.
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