Latest Consumer Goods Marketing & Media News

Consumer Goods

Comedy and branded content: Funny or Die VP brand entertainment Chris Bruss

It's a well known advertising strategy that audiences react favourably to messages that make...

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Dulux heads out to 'Colour Britain' creating bespoke artworks in towns and cities across the UK

Paint brand Dulux has set out to remind people of the power of colour with a through-the-line...

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Sharps launches new brand strategy with £1.4m advertising campaign

Bedroom furniture specialist Sharps has unveiled a £1.4m cross-platform campaign, including...

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A throwaway history? Museum of Brands founder Robert Opie on learning from the past

Brands have changed immeasurably over the last 30 years. From the way products are packaged and...

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