Over three-quarters (78 per cent) of Britons are actively bargain-hunting, with 65 per cent saying that they have increased the number of own-label brands they buy, The Future of Britain research has found.
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Havas Worldwide Sydney are returning with an expanded take on Sony's NEX 'DSLR Gear No Idea', focusing on two characters from last year’s popular campaign.
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International - 29/04/2013
Havas Media has partnered with ad management and distribution platform DG as part of a drive to “bridge the gap” between online and TV campaign management.
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International - 29/04/2013
DuluxGroup has confirmed that Rolf Harris has been dropped as the face of its British Paints brand after acknowledging the entertainer’s presence would have “limited appeal.”
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International - 28/04/2013
Maximuscle has been announced as the official sports nutrition supplier for the 2013 British & Irish Lions Tour to Australia.
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International - 28/04/2013
Chinese telecoms giant Huawei has revealed it is undertaking a major publicity push to raise awareness of its products and services in the Australian market.
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International - 28/04/2013
Auckland’s Special Group said the agency was “stoked" to have secured the Red Bull New Zealand brand account after a three way pitch process with competing Auckland agencies.
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International - 26/04/2013
Barossa Valley wines are set to be relaunched on the global market as a premium brand wine following the purchase of the wine assets of the estate by New Zealand’s Delegat Group.
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International - 26/04/2013
Kleenex’s “Share the Softness” campaign designed by JWT Sydney hits the TV airwaves on Sunday.
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International - 26/04/2013
Johnson & Johnson is set to launch a 'For All You Love' campaign, starting with a US airing on 6 May.
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North America - 26/04/2013
Moon Communications Group has unveiled a new brand positioning for venerable footwear stalwart Julius Marlow.
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International - 25/04/2013
SapientNitro Australia have devised a marketing campaign for Cenovis aimed at making kids vitamins fun and appealing, showcasing characters “Monster Girl” and ”Ninja Boy”, which will roll out on TV, cinema, digital, in-store activation and media... Read more
International - 24/04/2013
The iconic Menz Fruchocs brand has thrown its weight behind a campaign calling on South Australian consumers to support local food businesses.
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International - 24/04/2013
Melbourne and London based brand agency BrandOpus is launching its new design for McCain foods in Australia.
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International - 24/04/2013
The Thai market has increased by 12%, an audit of consumer spend on domestic appliances has found.
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International - 23/04/2013
Iconic British cooker brand Rangemaster from AGA has unveiled its latest advertising campaign set to go live this week.
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Radio specialist agency Eardrum has produced four new radio ads promoting digital radio as the ideal Mother’s Day gift for Commercial Radio Australia.
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International - 22/04/2013
MediaCom UK has appointed Moneysupermarket’s head of digital Andy Mihalop to the newly formed role of head of biddable media.
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