To celebrate its prediction that Indigo Night will be the Colour of the Year paint brand Dulux has transformed Girls Aloud singer Nicola Roberts into a living canvas for a series of monochrome images.
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MediaDevil has worked with Transport Media to advertise its Capacitouch soft-knit touch screen gloves across the London Underground network.
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For the launch of its new Trakdot product GlobalTrac LLC has appointed social communications agency 1000heads to raise awareness of the product and build an online community around it.
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Global media agency Mindshare has predicted that companies will increasingly use dynamic pricing to reap benefits from the likes of extreme weather conditions.
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To gain publicity for its range of silent pianos Yamaha released a promotional video featuring jazz musician Jamie Cullum.
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Cleaning brand Astonish has unveiled its biggest rebrand in its history with Springetts.
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UK consumers are more willing than consumers globally to switch to a new brand when it comes to new product launches according to a new study from Nielsen.
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Independently owned online mobile phone retailer BuyMobilePhones.net has selected Affiliate Window as its sole performance marketing network.
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Although John Lloyd is a highly accomplished director of commercials, his other career as a... Read more
Weve, the mobile marketing and wallet joint venture between EE, O2 and Vodafone, is gearing up to launch location-based display advertising services, meaning marketers can run targeted mobile display campaigns via a standardised platform across... Read more
Samsung has worked with The Viral Factory to create an online video promoting its Ecobubble washing machines.
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The UK Online Measurement company (UKOM) and ComScore are preparing to launch a digital ad planning tool designed to give a unified view of media consumption across the web, mobile and video.
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Facebook’s social search product Graph Search could pave the way for a host of targeting opportunities for advertisers, but must be extended to mobile fast, according to industry experts.
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King.com has announced the creation of an international advertising partnership with Unilever, which will see game Bubble Saga take on new character.
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International - 15/01/2013
E-cigarettes brand E-Lites has announced that it is to launch its first TV ad on Saturday 19 January, created by McCann Birmingham.
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BBC iPlayer, John Lewis and Amazon have come out on top of YouGov’s Brand Index Top 10 UK Brands of 2012 list.
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PHD, part of the Omnicom Media Group, has appointed Robert Ray, Toby Roberts and Guy Cousins to manage the new unit responsible for Unilever’s global communications planning.
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Shop Direct Group has today announced its figures for the run up to Christmas 2012, revealing that total sales were up five per cent, with an 150 per cent increase in mobile sales from 2011.
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