Twitter has bolstered its ad proposition with the launch of keyword targeting in timelines, letting advertisers target users based on intent.
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International - 17/04/2013
Research has found that 96 per cent of the public feel that they get a sense of a brand while shopping in store, compared to 72 per cent online.
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Creative play company RenArt has joined forces with 3Monkey to create the packaging design and content creation for its range of BopArt colour stamping kits.
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UK digital ad spend surged 12.5 per cent like-for-like to hit a record £5.42bn in 2012, with mobile accounting for 10 per cent of spend, according to the latest Digital Ad Spend report from the Internet Advertising Bureau (IAB) and PwC.
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Luxury outdoor furniture brand Gloster has unveiled its first global brand campaign from Chapter following the agency’s appointment last year.
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Morrisons may be set to join Sainsbury’s in making a complaint to the ASA about the Tesco price promise.
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Leopard Films television brand Cash In The Attic has unveiled CashInTheAttic.com, an interactive, content-rich site which aims to be the definitive online hub for fans of antiques, collectibles and vintage items.
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UK paid-search cost-per-clicks (CPCs) outstripped those in the US for the first time in the final... Read more
International - 08/04/2013
Startup daily deals aggregator Bownty has raised $1.1 million in new funding from Danish SEED Capital and Accelerace Invest, a combined startup accelerator and investment programme.
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Brands could be missing a huge marketing opportunity by failing to successfully tap into the increasing single-person market, according to customer development specialist, Bridgethorne.
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Costcutter has announced that it is to launch a new three tier own label range, with the tiers to be called Independent; Independent Trader; and Independent Specialist.
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Facebook is trialling the introduction of Exchange-delivered ads to its News Feed on desktops as it looks to increase ad-targeting opportunities on the platform.
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Andrex has appointed creative marketing agency smp tp run its experiental campaign for Andrex Washlets.
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Brands can look to mobile marketing and wallet joint venture Weve as the future of “true” mobile interoperability, according to the CEOs of the biggest UK mobile operators and Weve shareholders EE, O2 and Vodafone.
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Regardless of the number of fancy terms being bandied around to describe the future of retail - whether it's multichannel or omnichannel - it shouldn't detract from what is really important - ensuring the consumer's "experience" of a brand is at... Read more
CSL has engaged with TBWA\Manchester in order to create a fully integrated campaign demonstrating how the retailer helps customers find the right sofa for them.
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Brands must look beyond websites to mobile-centric content strategies, according to Asda’s head of corporate communication and social media Dominic Burch.
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Garden wood care brand Cuprinol has revealed it is to launch a new livery and brand identity through an integrated campaign covering TV, online and point-of-sale activity.
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