Startup daily deals aggregator Bownty has raised $1.1 million in new funding from Danish SEED Capital and Accelerace Invest, a combined startup accelerator and investment programme.
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Brands could be missing a huge marketing opportunity by failing to successfully tap into the increasing single-person market, according to customer development specialist, Bridgethorne.
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Costcutter has announced that it is to launch a new three tier own label range, with the tiers to be called Independent; Independent Trader; and Independent Specialist.
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Facebook is trialling the introduction of Exchange-delivered ads to its News Feed on desktops as it looks to increase ad-targeting opportunities on the platform.
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Andrex has appointed creative marketing agency smp tp run its experiental campaign for Andrex Washlets.
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Brands can look to mobile marketing and wallet joint venture Weve as the future of “true” mobile interoperability, according to the CEOs of the biggest UK mobile operators and Weve shareholders EE, O2 and Vodafone.
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Regardless of the number of fancy terms being bandied around to describe the future of retail - whether it's multichannel or omnichannel - it shouldn't detract from what is really important - ensuring the consumer's "experience" of a brand is at... Read more
CSL has engaged with TBWA\Manchester in order to create a fully integrated campaign demonstrating how the retailer helps customers find the right sofa for them.
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Brands must look beyond websites to mobile-centric content strategies, according to Asda’s head of corporate communication and social media Dominic Burch.
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Garden wood care brand Cuprinol has revealed it is to launch a new livery and brand identity through an integrated campaign covering TV, online and point-of-sale activity.
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The office for national statistics (ONS) has added eBooks and digital TV recorders/receivers to its 2013 basket of goods and services.
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It has been suggested that Asda is in talks with administrator Deloitte to put together a bid for the HMV brand.
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E-lites has announced the release of a new 40 second execution of its ‘What are you missing? Gangnam Baby’ TV campaign to celebrate National No Smoking Day on Wednesday 13 March.
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Mobile video impressions saw an 84 per cent hike in the fourth quarter of 2012 taking the total to 18.6 million, according to figures from addressable audience platform Videology.
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The Chartered Institute of Marketing (CIM) held its Marketing Excellence Awards last night, with M&C Saatchi, being named the Marketing Team of the Year on behalf of Olympic Delivery Authority/TfL.
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AKQA has won Agency of the Year and Best Creative Idea at the Internet Advertising Bureau’s (IAB)... Read more
Tesco has today unveiled its three new digital entertainment services - blinkboxmusic, blinkboxbooks and Clubcard TV – as well as the appointments of MDs for each of these areas.
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Viking, the direct mail and e-commerce brand owned by Office Depot, has kicked off its new spring campaign across TV and radio.
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