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Consumer Goods
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Here’s what the ultra-rich spent money on in 2023 (and how to market to them)
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Apple’s Vision Pro isn’t just a headset; it heralds a new era of spatial commerce
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Bad brand behavior: 5 things clients need to stop in 2024
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As a motherless marketer, I say the industry needs to do better on Mother’s Day
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Has the Nike Air bubble popped for gen Z?
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Pringles & Caviar: The unlikeliest brand collaborations often work the best
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Here’s how fashion brands can make lasting sustainability changes
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Lewis Hamilton and Ferrari is a branding mismatch made in heaven
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To win the brave new digital future, brands need cohesive omnichannel strategies
Opinion
Is being a brand owner a rite of passage for celebrities?
Open Mic
Beauty and personal care e-commerce: How can brands optimize their online strategy?
Opinion
Are consumers officially ‘over’ influencer culture?
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Moods, not missions: how commerce brands can tap into buyer behavior
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The rise of cultural currency: a new era for Gen Z and beyond
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Brands are made in public; fans are made in ecosystems
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How’s your halo? Understanding your brand perception
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43% of millennials consider themselves to be eco-conscious – compared to 27% of Gen Z
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What can B2B learn from consumer brands’ use of ad music?
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How luxury brands can engage followers on social in 2023
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Why your brand needs a community management strategy
Opinion
What makes a brand iconic? 5 features shared by world’s most recognizable companies
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How can luxury travel companies attract affluent travelers on digital channels?
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What is cross-generational connection and what does it mean for brands?
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The evolution of Love Island: are its new social media regulations a sign of change?
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How to use nostalgia and connection to drive customer loyalty
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How to recruit ambassadors to promote your brand (without alienating customers)
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From Tyler, the Creator to Offgod: what marketers can learn from fashion designers
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Getting personal: how brands can harness cultural association in web3
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Consumer centricity can transform lead generation and retention
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How to target ultra-high net worth individuals on social media
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In creators we trust: on Gen Z’s loyalty to influencers
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Gen Z are savvy savers who know their worth – here’s how to market to them
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Your consumers are ready, but are you? Save the planet – and your business
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Why brands should learn customers’ love language for Valentine’s Day (and every day)
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Luxury brands can generate more conversions by being on the right channels
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How brands can champion diversity through the influencers they work with
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From our Open Mic Members
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