The Office of Fair Trading (OFT) is contacting over 60 leading online firms to stress the importance of being transparent with consumers about how and why they collect their personal data.
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Arnold Furnace, with offices in Melbourne and Sydney, has created a campaign for clients Jack Daniels intended to leverage Australia’s status as hosts of “the biggest music festival scene in the world”.
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Websites that are not optimised for mobile devices should be “banished” into Room 101, while QR codes have "failed" to reach their full potential and therefore should also be binned,according to Capcom UK product manager Craig Brown and Reckitt... Read more
International - 16/05/2013
Google’s landmark technology launch, Google Glass, which allows the wearer to access the internet using wearable hands-free glasses, is likely to be illegal to operate in the UK, two-time IP lawyer of the year, Phillip Hannay warns.
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International - 16/05/2013
The Tesco Twitter feed is the best performing brand in social customer care in the world, research from Socialbakers has found, answering 65 per cent of user questions in an average of 81 minutes.
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Profero and Sydney’s DDB have designed "The Mum to Mum project" for clients Johnson's.
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Online electrical retailer AO has marked a huge rebrand with its first TV advert.
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Global footcare brand Scholl has appointed LBi as its global strategic website development partner following a competitive pitch.
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International - 14/05/2013
Google's overhaul of AdWords for multi-device search, called Enhanced Campaigns, has "polarised" the search community, according to general manager of Microsoft Search Network David Pann.
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International - 14/05/2013
Vizeum Sydney has created a stylish cinema advertising campaign for the New Peugeot RCZ sports car.
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Sydney based retail advertising and marketing agency IdeaWorks has picked up the creative agency account for electronics retailer Dick Smith, after dropping its former creative agency, M&C Saatchi.
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Melbourne’s Hard Hat Digital, whose client roster includes Crown and Tupperware, has launched a face book campaign for Leggo's, seeking input from Australians sharing Italian inspired recipes.
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Mark Price, the managing director of Waitrose, has said he will reject a deal between Ocado and Morrisons.
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We can't feeling that the people behind the ongoing Snickers campaign which depicts people as whining celebrities to convey the idea that they're not themselves will look upon this US commercial for a mattress with a certain amount of envy as this... Read more
A new campaign to promote the Yellow Pages listings services debuted on Friday, developed by Sensis and Clemenger BBDO Melbourne .
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Saatchi & Saatchi Sydney, are posied to release their latest TV spot for Kraft chocolate giants Cadbury, claimed to be “ Australia's most loved chocolate”.
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Specsavers have done some excellent ads over years, and this is up there with the best. Played with just the right amount of Holby City pseudo-low-key drama, a vet calls out for adrenaline and an IV line when he can't find a cat's pulse. The nurse... Read more
Melbourne’s Freeform advertising and design, the self styled collective of creative professionals and strategic thinkers, has launched a rapid fire cinema advertising slot on behalf of its client, Crust Gourmet Pizza Bars.
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