Marketing can change the world
Newsletter

Editions

Subscribe
Newsletter
Subscribe

Sections

News

The Latest news for the marketing & media industries.

Creative Works

Explore the latest, and greatest, creative work from around the globe.

Awards

Providing great companies with the recognition they deserve.

Events

Holding events to support, inform, challenge and advise.

The Drum Network

Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations.

Research

Features providing insights into the marketing industries.

Network

Take a fresh approach to raising your profile with potential clients.

Jobs

Search 2,345 jobs in marketing, advertising, creative and media.

Works

Creating compelling content your customers will love.

The fastest way to find the right agency

Follow The Drum

Latest Consumer Goods Marketing & Media News

Consumer Goods

A 1962 Ferrari 330 LM/250 GTO sold at auction for $51.7 million.

Here’s what the ultra-rich spent money on in 2023 (and how to market to them)

Opinion: The Drum Network speaks
Superyachts, colored diamonds and the world's rarest whiskys: the super-rich found all kinds of ways to spend their money in... Read more
Joanna Lewis - 04/04/2024
The Apple Vision Pro headset herald a major breakthrough in mixed reality and 'spatial commerce'

Apple’s Vision Pro isn’t just a headset; it heralds a new era of spatial commerce

Opinion: The Drum Network speaks
Ward de Kruiff of EPAM Continuum warns against ignoring the revolutionary potential of a new generation of mixed reality tech, which he... Read more
Ward de Kruiff - 04/04/2024
Don't be a devil when it comes to dealing with agencies, says Wes Morton.

Bad brand behavior: 5 things clients need to stop in 2024

Opinion: The Drum Network speaks
Stolen ideas, demanding contracts, ghosting. The list of crimes brands are guilty of when dealing with agencies is long, says Wes Morton... Read more
Wes Morton - 27/03/2024
Marketers need to recognise that Mother's Day has different meanings for different people, says Vanessa Fuss

As a motherless marketer, I say the industry needs to do better on Mother’s Day

Opinion: The Drum Network speaks
Mother’s Day in the UK is this weekend, bringing with it the predictable deluge of ads. But, asks Vanessa Fuss, do brands... Read more
Vanessa Fuss - 04/03/2024
Nike's cultural clout among younger consumers may be in freefall, says Luke Hodson.

Has the Nike Air bubble popped for gen Z?

Opinion: The Drum Network speaks
Growing up in the '90s, my loyalty to Nike never wavered, says Luke Hodson of agency the Nerds Collective. But now, he’s second... Read more
Luke Hodson - 29/02/2024
Pringles collaboration with The Caviar Co. is a great example of an unexpected brand partnership, says Fiona Faint.

Pringles & Caviar: The unlikeliest brand collaborations often work the best

Opinion: The Drum Network speaks
Pringles and caviar, anyone? It‘s often the least expected brand collaborations that work the best, says Fiona Faint of No Brainer.... Read more
Fiona Faint - 23/02/2024
Brands and marketers must embrace sustainability practices to meet customer expectations, says Alex Lewis

Here’s how fashion brands can make lasting sustainability changes

Opinion: The Drum Network speaks
The fashion industry must improve its sustainability creds, says Isidora Mazibrada of Revolt. Here's how businesses and... Read more
Isidora Mazibrada - 21/02/2024
Lewis Hamilton's partnership with Ferrari contains an intriguing element of mismatch, says Nick Rees

Lewis Hamilton and Ferrari is a branding mismatch made in heaven

Opinion: The Drum Network speaks
Lewis Hamilton's move to Ferrari made for an uncomfortable brand partnership for Nick Rees at Bulletproof. But then he realized... Read more
Nick Rees - 20/02/2024
With technological shift underway today's e-commerce experiences are just the tip of the iceberg, says Ward de Kruiff

To win the brave new digital future, brands need cohesive omnichannel strategies

Opinion: The Drum Network speaks
Digital disruption reshapes commerce across platforms, says Ward de Kruiff of EPAM Continuum. As new technologies create a pivot-point,... Read more
Ward de Kruiff - 14/02/2024
Is being a brand owner a rite of passage for celebrities?

Is being a brand owner a rite of passage for celebrities?

Opinion: Guest Columnists
 Sedge Beswick offers an academic categorization of celebrity brands. Kind of. ... Read more
Sedge Beswick - 08/11/2023
Beauty and personal care e-commerce: How can brands optimize their online strategy?

Beauty and personal care e-commerce: How can brands optimize their online strategy?

Opinion: Self-published content
The beauty and personal care e-commerce industry has taken off over the last few years, and things don’t appear to be slowing down,... Read more
Rachel Tipograph - 12/09/2023
Over it: almost a quarter of Gen Z do not trust influencers’ recommendations

Are consumers officially ‘over’ influencer culture?

Opinion: The Drum Network speaks
... Read more
Alexandra Sheppard - 15/05/2023
Instead of saying the same generic thing, brands should look to what they represent for consumers.

Moods, not missions: how commerce brands can tap into buyer behavior

Opinion: The Drum Network speaks
... Read more
Kelly Badal - 11/05/2023
Cultural currency is more than just doing cool shit; it’s about equity, says Nerds’ Luke Hodson

The rise of cultural currency: a new era for Gen Z and beyond

Opinion: The Drum Network speaks
... Read more
Luke Hodson - 10/05/2023
Fans are more powerful than ad impressions, says Mike White of Lively

Brands are made in public; fans are made in ecosystems

Opinion: The Drum Network speaks
... Read more
Mike White - 09/05/2023
When it comes to reach, brand perception is everything

How’s your halo? Understanding your brand perception

Opinion: The Drum Network speaks
Charli Edwards of Cavendish Consulting explains the Halo Effect, and how it can elevate people’s attitude toward your brand.... Read more
Charli Edwards - 25/04/2023
Are Gen Z, the kids of the climate crisis, as environmentally ‘woke’ as we think?

43% of millennials consider themselves to be eco-conscious – compared to 27% of Gen Z

Opinion: The Drum Network speaks
Gen Z attitudes to sustainability may not be as straightforward as you thought. New research from 33Seconds’ TikTok-based eco... Read more
James Poletti - 20/04/2023
Audiences are more bored than ever; be bolder with your music choices, says Earnest's Jack Stacey.

What can B2B learn from consumer brands’ use of ad music?

Opinion: The Drum Network speaks
Reflecting on ads gone by from Cadbury, Guinness, and Southern Comfort, Jack Stacey of Earnest addresses B2B’s elephant in the room... Read more
Jack Stacey - 18/04/2023
Monetizing content can give luxury brands an exclusive edge

How luxury brands can engage followers on social in 2023

Opinion: The Drum Network speaks
Lily Power of digital agency Relevance gives the low-down on how luxury brands can leverage the latest social media trends and features... Read more
Lily Power - 17/04/2023
Leveraging community is how you connect your brand to the world, says Simone Jamieson of Wilderness

Why your brand needs a community management strategy

Opinion: The Drum Network speaks
Simone Jamieson of social-first agency Wilderness emphasizes the importance of community management for brands.  ... Read more
Simone Jamieson - 14/04/2023

Pages

Subscribe to News - Sector - Consumer Goods

Most Popular

Viewed Shared

Quick Links