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B2B
Opinion
Bold predictions for B2B marketers, from CMO exhaustion to the AI explosion
Opinion
Why brands should be bold amid economic uncertainty
The Drum Network
To elevate the B2B customer experience, partner with a content agency
Opinion
Stagwell’s Penn says ‘Twitter was a sewer. Musk will be the Roto-Rooter. Just be patie...
The Drum Network
How to protect (and promote) your brand during a recession: 4 kinds of customers
Open Mic
Forget the cookie – mobile network data provides next level consumer insight
Open Mic
The impact of data privacy practices on advertising in the APAC region
Open Mic
Are clean rooms the answer to data & privacy issues?
Opinion
An easy hack for improving B2B messaging effectiveness
Open Mic
Why privacy-safe mobile ad partners are crucial in the new world of data regulation
Open Mic
The best way to collect zero-party data? Personalized customer relationships – here’s...
Opinion
How build a future-proof ad business (hint: copy Apple)
Opinion
The real ROI for ABM is in account based management, not marketing
Opinion
B2B marketing and the rule of three in a recession
The Drum Network
5 things consumers will expect from brands in 2023
The Drum Network
Google’s helpful content update: what you need to know
The Drum Network
New world, new strategy: how to move from a customer focus to human-centricity
The Drum Network
For the love of data: where content marketers are going wrong
Open Mic
Starting a podcast? Here are 5 things for brands to consider
Open Mic
5 key principles to boost your content marketing strategy in 2023
Top 5 tips for marketers to research their target audience
The Drum Network
B2B's content marketing problem: readers aren't robots
Opinion
As we head into a recession, does the 60-something customer hold even more power?
Opinion
3 lessons Liquid Death’s killer marketing can teach B2B brands
The Drum Network
How can we dissolve the barrier of entry into the metaverse?
The Drum Network
3 brands that have grown global gracefully: McDonald’s, Apple and Google
The Drum Network
It takes many villages: creating a marketing ecosystem for international success
The Drum Network
Going global, but keeping it local: the role of linguistics in a global strategy
The Drum Network
Here’s how new EU accessibility rules affect UX design
The Drum Network
How to leverage the power of paid search in peak sales season
The Drum Network
Employer branding: what you need to know
The Drum Network
The dos and don'ts of naming your startup
The Drum Network
Your e-commerce strategy isn’t complete unless it includes video
The Drum Network
Can influencer marketing thrive despite the recession?
The Drum Network
Why brands should invest in their Amazon presence
Opinion
6 things B2B marketers need to know about influencers
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