To promote its new RCZ model Peugeot is deploying premium roadside and rail advertising as part of a major outdoor campaign.
... Read more
RAC has today announced the appointments of Mindshare and Unique Digital to support its brand and direct response campaigns both on and off line.
... Read more
Jaguar has today unveiled its new XF Sportsbrake model through a special build campaign at Manchester Airport’s Terminal 1, with adjacent activity at Gatwick Airport.
... Read more
SAAB Parts AB is set to unveil a marketing database this month with Eclipse Marketing, who has been appointed to build the platform to deliver end-to-end campaign development and management.
... Read more
Barcelona was heaving once again this week as nearly 70,000 people descended on the Catalonian capital to visit what is regarded as the world’s biggest stage for mobile - Mobile World Congress.
... Read more
Nissan is set to use tools such as Facebook, Pinterest and Vine in order to order an interactive experience at the Geneva Motor Show next month.
... Read more
Online music streaming service Spotify has announced a deal with car manufacturer Ford which will see its music catalogue integrated within its future vehicles.
... Read more
International - 26/02/2013
Google is funding the extension of UK graduate scheme Squared in collaboration with the IPA and 35 media and creative agencies.
... Read more
Twitter has launched its advertising application programme interface (API) after a series of beta trials.
... Read more
A new RAC ad offering up to £100 worth of free fuel to new breakdown and car insurance customers is to break on air tonight (Wednesday 20 February).
... Read more
Ford is looking to get 100 top ‘social influencers’ to help promote the Ford Fiesta in a new campaign, with the winners to be used in ads.
... Read more
International - 20/02/2013
Mini has decided to make a play on the horsemeat scandal in its first ad by iris Worldwide since the agency was appointed in December 2012.
... Read more
Volkswagen has unveiled an ad for its new Beetle Convertible, created by Deutsch.
... Read more
FIAT is aiming to build consumer confidence in its Fiat 500s range by using a lookalike of consumer motoring champion Honest John.
... Read more
Only a day after the Burger King Twitter page was hacked with claims that it was sold to McDonalds, Jeep is suffering the same fate.
... Read more
International - 19/02/2013
Autoglym has awarded its UK media planning and buying account to integrated agency Nexus/H.
... Read more
UPS has announced that it is extending its foray into motorsports by announcing a multi-year sponsorship of Scuderia Ferrari.
... Read more
Williams has announced the launch of its new website, www.williamsf1.com, developed by brand and digital agency Rufus Leonard.
... Read more
Pages
