This is a very clever piece of advertising indeed. Instead of hiding the puppeteers controlling the two giant figures via the magic of post-production, they've been left visible for all to see - and the effect is so much greater than it might... Read more
Toyota has struck a seven-figure deal with music video platform Vevo, ending its long-running sponsorship of Channel 4’s T4.
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Global car rental brand Alamo Rent A Car has tasked Quantcast with launching a real-time advertising campaign as part of its wider strategy to increase rentals in European, Middle East and African markets.
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International - 02/05/2013
While the world's top brands can boast an average 203,000 Twitter followers and 2.6 million... Read more
International - 02/05/2013
Subaru is unveiling a new campaign for the launch of its four wheel drive Forester, promoting the vehicle for rural areas.
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The Telegraph Media Group is today launching its virtual motor show, which will culminate in The Telegraph Motoring Awards on Friday.
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Havas Media has partnered with ad management and distribution platform DG as part of a drive to “bridge the gap” between online and TV campaign management.
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International - 29/04/2013
The young woman in this ad is so tall that she can't find a mate with the same stature, so when her latest potential paramour rolls up in the advertised vehicle she's momentarily dejected. But what's this? The man's a giant. She gets her 'happy... Read more
Hyundai has apologised and pulled an online advert, created by Innocean, which shows a man attempting to kill himself with exhaust fumes in its new model.
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Following a blog by Holly Brockwell, Hyundai has admitted that a controversial ad, featuring a man failing to commit suicide because of the emissions from his car, was not meant for advertising purposes.
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TV shows should have between 10 and 15 social media talking points baked into them to guarantee a successful social TV experience, according to senior VP of Viacom International Media networks Phillip Bourchier O’Ferrall.
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International - 25/04/2013
LBi has appointed former Deloitte consultant Sophie Ling to the newly created role of chief people officer.
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Programmatic trading has centred too much on quantity and not enough on quality of ad impressions served, which is undermining the space, according to Xaxis UK managing director Nicolas Bidon.
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Murray White is returning to Australia to lead the creative division of BWM’s Melbourne office from May 1.
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International - 22/04/2013
To promote the Nissan Juke and its ‘NissanConnect’ technology TBWA London and Manning Gottlieb OMD have revealed a 360˚advertising wrap of London Underground station Oxford Circus.
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MediaCom UK has appointed Moneysupermarket’s head of digital Andy Mihalop to the newly formed role of head of biddable media.
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Cummins Ross, Melbourne, have secured the brief to follow up their Jeep Compass campaign, ‘Every dog can have its day’.
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International - 21/04/2013
Watch what happens when a man feeds the exhaust fumes generated by his Hyundai back into the vehicle as he awaits the icy grip of death. This viral is bound to put the cat among the pigeons but even its harshest critics won't be able to deny that... Read more
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