Unlike most teaser ads for the Super Bowl, VW has gone all out and created a full 60" spot. Playing on a familiar but affectionately-drawn German stereotype - precise, polite, no sense of humour - this features a boffin from the Fatherland... Read more
The Office for Low Emission Vehicles (OLEV), the Department for Transport and five of the UK’s top vehicle manufacturers through the Society of Motor Manufacturers and Traders have been working with AMV BBDO, Fishburn and Inferno+DraftFCB on a new... Read more
In this intriguing car spot from Australia, a man wakes in hospital after being washed ashore with head injuries. His wife tries to remind him of their life together but it clearly means nothing. Only when he spots a familiar car key on the... Read more
As mobile technology transforms and revitalises the automotive industry, Jules Tilstone, Citroën's marketing director and judge at The Drum's Marketing Awards, believes that in the midst of rampant innovation, the key challenge is to bring... Read more
Never mind 'who let the dogs out' - who taught the crafty buggers to drive? In this ad (from a series that has dogs at the wheel) the canine driver annoys his bitch by staring with interest at a poodle that crosses in front of them. After being... Read more
We don't live in a paradise, do we? Where else in the world could the phrase 'I wonder if we'll get a summer this year?' even make sense? Other nations' summers may vary in length and intensity but at least they're guaranteed to get one.
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Toyota has launched a new mobile campaign that has looked to engage US consumers through a voice-activated ad that mirrors the Entune Audio voice recognition technology built into its new 2014 Corolla car.
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