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Latest Auto Marketing & Media News

Auto

A 1962 Ferrari 330 LM/250 GTO sold at auction for $51.7 million.

Here’s what the ultra-rich spent money on in 2023 (and how to market to them)

Opinion: The Drum Network speaks
Superyachts, colored diamonds and the world's rarest whiskys: the super-rich found all kinds of ways to spend their money in... Read more
Joanna Lewis - 04/04/2024
Is Tesla's secret all about brand advocacy?

Advocates over ads? What Tesla and GoPro can teach B2B marketers about brand advocacy

Opinion: The Drum Network speaks
B2B can learn plenty from B2C about brand advocacy, says Jamie Bailey at Ledger Bennett. Turn your customers into sellers for brand... Read more
Jamie Bailey - 12/03/2024
Lewis Hamilton's partnership with Ferrari contains an intriguing element of mismatch, says Nick Rees

Lewis Hamilton and Ferrari is a branding mismatch made in heaven

Opinion: The Drum Network speaks
Lewis Hamilton's move to Ferrari made for an uncomfortable brand partnership for Nick Rees at Bulletproof. But then he realized... Read more
Nick Rees - 20/02/2024
Online car dealer Cazoo sees its valuation plummet 95%

What does the decline of Cazoo and Purplebricks say about the future of DTC?

Opinion: Guest Columnists
As Purplebricks and Cazoo shave millions off their valuations, Matt Charlton, chief executive officer at Brothers and Sisters, asks... Read more
Matt Charlton - 10/03/2023
From Jeep’s groundhog to Tide’s montage, 5 plays for making Super Bowl ads great

From Jeep’s groundhog to Tide’s montage, 5 plays for making Super Bowl ads great

Opinion: Guest Columnists
What do the successful Super Bowl ads of the past have in common? From Jeep to Tide to Huggies, System1’s Tom Ewing explains why... Read more
Tom Ewing - 03/02/2023
Owning a vehicle is a luxury seemingly not all Brits can currently afford

Consumers at a crossroads: where next for the UK car market?

Opinion: The Drum Network speaks
... Read more
Tom Cox - 11/11/2022
E-commerce is already changing the automotive industry – but smart brands won’t lose sight of where they came from

As e-commerce grows for car sales, automotive brands can’t lose sight of local engagement

Opinion: Guest Columnists
The rising demand for online retail has changed the way people shop, including for cars. For The Drum’s e-commerce dive, Alastair... Read more
Alastair McLeod - 23/09/2022
Four steps any brand can take to appeal to Gen Z

Four steps any brand can take to appeal to Gen Z

Opinion: Guest Columnists
Once influenced by the brands themselves, today’s cultural trends are now shaped by Gen Z. The same traits that make this... Read more
Deena Bahri - 02/06/2022
Elon Musk, Tesla founder and soon-to-be owner of Twitter

Time is up on Tesla’s anti-advertising strategy

Opinion: Guest Columnists
Tesla has a proud anti-advertising strategy and been built instead on its founder’s fame. But with Elon Musk’s Twitter... Read more
Daniel Binns - 12/05/2022
The EV sector can offer big opportunities to non-automotive brands / Adobe Stock

From Starbucks to Sony: how brands can merge with the electric vehicles sector

Opinion: Guest Columnists
The electric vehicle revolution is under way. Here’s a glimpse at how brands across industries are joining the movement (and... Read more
Daniel Andersson - 04/04/2022
JAA Media on what marketers can learn from the longstanding success of car insurance brand Sheila’s Wheels

Sound FX: Sheilas’ Wheels still singing a decade after the music stopped

Opinion: Guest Columnists
If you’re looking for best-in-class brands to learn from in 2022, a car insurance company gone quiet for 10 years might be an... Read more
Alex Hurley - 15/02/2022
How can marketers deal with the rise in inflation?

Brands must raise their game if they’re going to face up to inflation

Opinion: Guest Columnists
As inflation rates in the UK continue to rise to historic levels, Ogilvy UK’s Nina Jasinksi discusses what money pressures could... Read more
Nina Jasinski - 24/01/2022
Smart Flux has been tasked with promoting Smart’s new SUV range

Automotive brands change lanes on agency partnerships

Opinion: Account moves & reviews
We explore this week’s account wins, including a string of new agency hires announced from the automotive sector. ... Read more
Sam Bradley - 21/01/2022
Simon Kearney, strategy and insights director at Wolff Olins US, weighs in on the Nascar rebrand

How do you fix a brand like Nascar? A look at racing series’ drive for new audiences

Opinion: Guest Columnists
At an exciting time in its history, Nascar is embracing diversity and democraticizing its message. But will a rebrand be the solution to... Read more
Simon Kearney - 09/07/2021
Marketing
Budweiser is offering citizens over the legal drinking age a free beer

A Week in Creative: Reebok’s Pride, TikTok x Wrexham, Bud vaccine pledge

Opinion: A Week in Creative
Welcome to A Week in Creative, your one-stop shop for creative news. This is an extract from The Drum Creative Briefing, which you can... Read more
John McCarthy - 30/06/2021
Creative
Driving success: how one creator merged travel and automotive in his influencer marketing content

Driving success: how one creator merged travel and automotive in his influencer marketing content

Opinion: Self-published content
2020 saw the travel industry hit hard. But it also saw many involved in the space pivot into new and exciting areas. Here, Influencer... Read more
Open Mic - 01/06/2021
Agencies
Media Bounty will handle a campaign for New AutoMotive encouraging UK drivers to switch to zero emissions electric vehicles

Media Bounty wins integrated brief to promote electric vehicles to UK public

Opinion: The Drum Network speaks
New AutoMotive has appointed ethical creative agency Media Bounty to work on an integrated campaign to encourage UK drivers to switch... Read more
- 12/04/2021
Technology
Why you’re going to buy a car on social media in 5 years

Why you’re going to buy a car on social media in 5 years

Opinion: Guest Columnists
You’re going to buy a car on social media by 2025. Allie Wassum from Digitas swears this isn’t just a catchy headline to grab... Read more
Allie Wassum - 25/03/2021
Social Media
Just because you can hypertarget doesn’t mean you should

Just because you can hypertarget doesn’t mean you should

Opinion: Guest Columnists
Addressable media has been in use for over a decade and is expanding across broadcast networks and distribution platforms. While it is... Read more
Michael Kubin - 12/03/2021
Digital Advertising
Bust through internal barriers to get innovation off the ground

Bust through internal barriers to get innovation off the ground

Opinion: Guest Columnists
Driving effective marketing innovation requires overcoming internal barriers. Dentsu innovation solutions officer Jeff Tan discusses how... Read more
Jeff Tan - 25/02/2021
Digital Advertising

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